This Old Marketing

The boys kick off the show with highlights from the just finished Content Marketing World 2020.

The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of cash by the end of the year) could be how it levels up.

In other news, Facebook is the most distrusted social media platform (go figure), and Yelp adds a new "racist behavior exists here" component (which could be good but could also go wildly wrong).

Robert has a new Quibi update (it's not good for Quibi) and raves (and rants) about Kraft's new commercial.

Joe raves about Amazon's new print catalog and believes Juggernaut has it figured out when it comes to email newsletters.

This week's sponsor: Content Marketing World (on demand)

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Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

 

Direct download: 20-10-15-Episode-247.mp3
Category:Content Marketing -- posted at: 1:09pm EDT

In this very special episode, Joe and Robert talk about Content Marketing World's 10 year anniversary, the changes in content marketing, and what should happen to the industry.

News stories include TikTok's sale. Will it go through and when will that be? In addition, it looks like Google is going to bail out the entire publishing industry.

And, of course, the boys discuss who is going to win the Cowboys/Browns game and what's on the line.

This week's sponsor: Content Marketing World

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-10-01-Episode-246b.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok's numbers continue to grow.

Facebook is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic?

The Taboola/Outbrain deal is off the table. The boys discuss why this happened and what's the future for the tech.

And why are Google results always so old? Ryan Law discusses why businesses need to look at the second-mover advantage of search results.

In rants and raves, Joe applauds the new Accidentally Wes Anderson book, while Robert laments zero-party data.

This week's sponsor: Content Marketing World

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-09-17-Episode-245.mp3
Category:Content Marketing -- posted at: 2:22pm EDT

Facebook makes an announcement about curbing political ads, but still has a major problem with false organic content, as Russia again infiltrates the site.

LEGO leverages user-generated content as new product development, while CVS launches a new media network.

In rants and raves, Adweek buys Target Marketing and Publishing Executive, Facebook's CMO resigns to create more diversity, and Mattress Firm launches Sleep.com.

This week's sponsor: Content Marketing World

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-09-03-Episode-244.mp3
Category:Content Marketing -- posted at: 2:30pm EDT

Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don't understand that they built their homes on rented land, and are now searching for a way out.

In rants and raves, Joe raves about Twinsthenewtrend and their viral video (and video strategy) behind "In the Air Tonight" by Phil Collins. Robert applauds High Times for buying up dispensaries in California (another Content Inc. model).

This week's sponsor: Content Marketing World

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

 

Direct download: 20-08-20-Episode-243.mp3
Category:Content Marketing -- posted at: 1:55pm EDT

First, watch the Nike ad if you haven't. Required watching.

TikTok was in the news this week, with a crazy deal in progress with Microsoft.

In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do).

Robert has another Quibi update and comments on Tom Goodwin's firing from Publicis. Joe loves the launch of The 19th, and comments about the closing of Folio: magazine.

This week's sponsor: Content Marketing World

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-08-06-Episode-242.mp3
Category:Content Marketing -- posted at: 2:20pm EDT

While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who's right?

Carnage is hitting digital media during the pandemic, affecting publishers just when they started to turn the corner, while content marketing, according to ANA research, is beginning to boom.

Joe raves about Prof G's podcast with Adam Alter on recombination. Robert raves on Calm's new meditation app, and comments about Google's new cookie policy.

This week's sponsor: ContentTECH Summit

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

 

Direct download: 20-07-23-Episode-241.mp3
Category:Content Marketing -- posted at: 1:36pm EDT

Facebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out.

At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists.

In other news, Lululemon buys Mirror in a content/technology deal that seemed almost too cheap to pass up.

And when did Substack get so big? Could it be the next bubble?

Rants and raves include a #Quibi update (doesn't look good) with Project M buying The Hard Times and Queen teaches about audience development.

This week's sponsor: ContentTECH Summit

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-07-09-Episode-240.mp3
Category:Content Marketing -- posted at: 1:24pm EDT

Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content.

The Girl Scouts are launching a new content brand called CircleAround. Both Joe and Robert love the idea, but the plan has some major flaws.

Some publisher content studios are set up to fail, while Facebook faces a serious boycott to its services.

In rants and raves, Robert's Quibi update...plus a rave about Apple's privacy policy. Joe has a commentary on how he almost gave up on his not-for-profit foundation (but didn't).

This week's sponsor: ContentTECH Summit

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-06-25-Episode-239.mp3
Category:Content Marketing -- posted at: 2:04pm EDT

Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer.

Microsoft lays of 50 journalists, instead opting to use "computer robots." Robert reviews what journalists need to do now to protect their jobs.

And Nic Carter from Coindesk details a fascinating take on perhaps, in the future, you'll be able to lay claim to your social media profile.

Robert provides a valuable Quibi update and rants on yet another AdAge article. Joe spends his time remembering the great Don Schultz, may he rest in peace.

This week's sponsor: ContentTECH Summit

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-06-11-Episode-238.mp3
Category:Content Marketing -- posted at: 1:27pm EDT

Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today.

Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner.

The White House is putting the smackdown on Twitter and social media regarding Twitter's labeling of the President's tweets, while Zuckerberg keeps making the wrong decisions for Facebook.

Joe raves about Prof G's podcast with Sam Harris regarding the destruction of the advertising model and rants about how TV advertisers can't keep an agreement. Robert has a Quibi update, comments about Google's news initiative with McClatchy and raves about a roofing company doing the weather.

This week's sponsor: Content Marketing Awards

 

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-05-28-Episode-237.mp3
Category:Content Marketing -- posted at: 3:45pm EDT

The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy.

In other news, the Financial Times launches a mix group for subscription but doesn't invite any product brands, while thought leadership is everything.

Robert's rants and raves include a Quibi update and that new marketing really isn't new, while Joe discusses an interview with the IAB and the new Riot Games Launch.

Sponsor: CMI's Demand Generation Summit May 19-20

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-05-14-Episode-236.mp3
Category:Content Marketing -- posted at: 7:52pm EDT

What do marketers do while we wait for a turnaround?

Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order.

Vayner Media continues an acquisition trend and there is a sale on Facebook ads.

#ThisOldMarketing raves include a Quibi update, unique partnerships, and a rant on virtual college tours.

Today's sponsor: Content Marketing Awards. Deadline for entry is 5/29.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-04-30-Episode-235.mp3
Category:Content Marketing -- posted at: 10:08am EDT

In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back.

In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus.

Then the boys spend many fruitless minutes discussing the launch of new content platform Quibi and what that means for humankind.

In rants and raves, Robert raves about the opportunity in everything and Some Good News with John Krasinski, while Joe discusses the rather large opportunity in print media.

Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-04-16-Episode-234.mp3
Category:Content Marketing -- posted at: 4:08pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them?

In other news, what can enterprise brands learn from the marketing of YouTube sensation Jo-Jo Siwa? Media and brand publishing partnerships are all the rage, while the CMO of Anheuser-Busch goes full content marketing.

In rants and raves, Joe raves about the National Cowboy & Western Heritage Museum and Robert comments on consumer trust in digital marketing.

Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-04-02-Episode-233.mp3
Category:Content Marketing -- posted at: 9:30am EDT

A special episode of #ThisOldMarketing.

In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space.

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Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-03-27-Episode-232.mp3
Category:Content Marketing -- posted at: 2:42pm EDT

Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what's next.

Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-wall and advertising questions.

In other news, a strange report claimed that now is the time for Apple to buy Disney. Of course, Robert is against, while Joe is the biggest cheerleader for the deal.

Facebook had all sorts of issues with its AI-powered SPAM engine, while Ford completely changes it's advertising campaigns in response to COVID-19. Finally, the boys discuss why now may be the greatest moment ever for content marketing.

In rants and raves, Joe comments about how now is a truly defining moment for marketing, while Robert discusses the future and opportunity in virtual events.

Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-03-20-Episode-231.mp3
Category:Content Marketing -- posted at: 3:24pm EDT

A special episode of #ThisOldMarketing.

In this episode, Joe and Robert discuss the new reality in front of marketers and what we, as marketers, need to be focusing on today.

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Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-03-13-Episode-230.mp3
Category:Content Marketing -- posted at: 3:10pm EDT

For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge's addition of a "content marketing" awards category, which really isn't content marketing at all.

Both Mailchimp and Salesforce purchase media properties, further proving that the boys' prediction from the past is coming true - corporate brands are and will continue to buy traditional media assets.

In other news, former 49ers quarterback Colin Kaepernick launches his one publishing venture. The jury is out on whether this is actually a real thing or not.

In rants and raves, Robert rants about the flawed research on the coronavirus that is affecting Corona beer, while Joe raves about Jonah Berger's "The Catalyst" and rants about Audible production.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

Direct download: 20-03-09-Episode-229.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign.

Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move.

More and more "advertisers" are buying media companies and one article gives a detailed history of the missed opportunity (by both marketers and media companies).

Catalogs are back again, while the Peloton "wife" commercial didn't hurt business like so many prognosticators thought.

In rants and raves, Robert details why IKEA keeps winning and shares an important New York Times article on the importance of Journalism. Joe shares new research on the "State of Writing" and its impact on all marketers and communicators.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

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Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

Direct download: 20-02-20-Episode-228.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

On episode #227 of PNR's This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020.

In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry...or does he?

There were a slew of M&A deals over the past few weeks, including Barstool Sports and Spotify gobbling up "The Ringer."

In rants and raves, Joe raves about Ray Dalio's Principles, and shares one of the oldest content marketing examples ever. Robert raves about John Kotter's A Sense of Urgency and discusses the future of content activism.

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Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

Direct download: 20-02-06-Episode-227.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful.

In other news, the death of the cookie (as declared by Google) is big news for advertisers, publishers and content marketers. Who will win? (Joe and Robert tell you)

Finally, the boys break down the success of new media companies turning profitable, and what marketers can learn.

In rants and raves, Joe raves about the Unauthorized Biography Series and Loserthink by Scott Adams. Robert then talks in detail about the life and death of Clayton Christensen.

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Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

Direct download: 20-01-27-Episode-226.mp3
Category:Content Marketing -- posted at: 8:26pm EDT

In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not really).

Facebook says it will ban artificial intelligence "deepfakes," but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes?

The annual Consumer Electronics Show (CES) happened last week. Joe and Robert discuss some of the main questions from the CES show.

And finally, Coca-Cola reverted back to having the CMO role. Robert is happy, but Joe thinks it's all show and no bite.

In rants and raves, Joe covers an ANA article about B2B Content Marketing while Robert raves about Buzzfeed's new business model.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

Direct download: 20-01-09-Episode-225.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

Yes! It's the annual #ThisOldMarketing predictions episode.

This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless).

This year's marketing predictions include:

  1. Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe).
  2. Brand Journalism (or Content Marketing) is pushed forward by Social Corporate Responsibility (SCR) efforts (Robert).
  3. The drop in print has stopped. 2020 will see the resurgence of print media led by enterprise brands (Joe). Support article on print books here.
  4. Ad Tech takes a crippling hit in 2020 (Robert).
  5. Microsoft will launch their own "Disney+" for business-to-business markets (Joe).
  6. AppleTV Plus will die (Joe, but Robert disagrees).
  7. Deepfakes take over the 2020 election process (Joe).
  8. Big agencies start to break up after large consolidation run (Robert).

Robert's Rave - Brand-backed media gets another look.

Joe's Rave - Essentialism by Greg McKeown

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

Direct download: 19-12-26-Episode-224.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton...discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public's reaction was a pure over-reaction. Joe thinks that we can't judge the outcome until the next quarter's results are in.

In other news, the boys dissect the #SubscribeSunday program from Boston Globe, and how brands can use both an "event" and a collaborative effort to launch and grow content marketing initiatives.

Finally, Joe and Robert discuss the huge opportunities and challenges for brands who want to acquire distressed media assets.

In rants and raves, Joe raves about Straight No Chaser while Robert rants on California's upcoming privacy law (CCPA), with a helpful infographic from Ruth Carter on how to comply with CCPA.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

Direct download: 19-12-16-Episode-223.mp3
Category:Content Marketing -- posted at: 4:29pm EDT

In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong?

Alberto Gomez (@albermoire) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided to cover just a few of the many, many failures in their young lives.

Doug Kessler (@DougKessler) asked about "what's next?" Joe covered voice and print. Robert covered drastic changes in governance. Both discussed the evolution of social media, with particular focus on Sacha Baron Cohen's recent ADL speech.

In rants and raves, Joe ranted about YouTube's FTC compliance system, while Robert discussed gratitude.

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This episode is sponsored by ContentTECH Summit.

 

Direct download: 19-11-22-Episode-222.mp3
Category:Content Marketing -- posted at: 6:00am EDT

In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney's launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels.

Further into the show, Robert unpacks the current marketing bubble: online advertising (H/T @karlyeh721), and how everything can be proven to work if you only use part of the data. Joe continues on into social media news: Facebook is found to be "secretly" using the iPhone camera while their app is open and Instagram announces they won't be showing the like count on posts any longer.

In rants and raves, Joe raves about His Dark Materials amazing usage of outdoor media and provides comment on how Generation Z might save print. Robert rants about Sharethrough's EU office closing and provides commentary on Nielsen's company split.

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Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by ContentTECH Summit.

Direct download: 19-11-14-Episode-221.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that area. Joe believes that Twitter completely dropped the ball, and they will resume service (and charge a premium) in a few months. Both believe the move was done primarily for public relations purposes.

In other news, Google buys wearables-maker Fitbit, and also looks at acquiring TikTok rival Firework. Joe and Robert also review Orbit Media's latest research on blogging, and what really works in textual media today.

In rants and raves, Joe applauds Elon University's approach to the Common App, while Robert rants about the talk around the demise of the CMO, and raves about how GDPR-compliant companies are winning (h/t @thanybethanybe).

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by CMI's Agency Masterclass in NYC

Direct download: 19-11-01-Episode-220.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social media?

Other news was dominated by government regulations. First, the boys unpack California Assembly Bill 5 (AB5) and what it means for hiring freelance content creators. Second, Joe and Robert discuss California's Privacy Act, which seems to be the start of how dozens of states are dealing with online privacy concerns...and...are the new regulations good or bad news for marketers and content creators?

Robert's raves include TCG buying a majority stake in Food52 and Airbnb buying Atlas Obscura. Joe's raves include Barstool Sports generating over $1 million selling vodka and his experience in New Orleans at three particular establishments that all marketers can learn from.

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by CMI's Demand Generation Summit.

Direct download: 19-10-21-Episode-219.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like?

In other news, the Washington Post begins licensing its Content Management System to large brands, paving the way for Jeff Bezos's (Amazon's) dominance over yet another category.

An important stat: 49% of Google searches end up in zero clicks, and Google's strategy will only end up increasing this number. Could search engine optimization die along with advertising?

Raves include how Red Bull Media House started and rants include web contact forms, while Robert goes into detail on the failure of written-content projects from brands.

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by CMI's Demand Generation Summit.

Direct download: 19-10-04-Episode-218.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger's statement that if Steve Jobs were still alive, Apple and Disney would be one company.

Let's all just pause right to ponder that possibility.

Then the boys dissect the new Recur network from ProfitWell...discussing the good, the bad and the ugly. Is it smart to launch 12 shows at the same time or should ProfitWell do one thing great and move on to the next one?

In other news, Joe unpacks how Twitch.tv (owned by Amazon) took over streaming legend Ninja's platform without asking, "accidentally" showing porn. After that, 2012 called and wanted it's "Marriott is now a media company" article back (Robert points out everything wrong and right about this article).

In rants and raves, Joe is disgusted about Audible and how it's impossible to just launch an audiobook only, and applauds Freightwaves, an amazing content marketing example.

Robert raves Hasbro's purchase of Death Row Records and rants about IKEA's Slow TV.

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment.

Direct download: 19-09-19-Episode-217.mp3
Category:Content Marketing -- posted at: 6:00am EDT

In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist?

In other news, the boys elaborate on how audio content and podcasts still may be the best opportunity for building audiences, while both share their take on Google's new privacy stance and why it doesn't help any individual or company except for Google.

Rants and raves include a take on Cleveland Clinic's blog revenue strategy and, of course, a long discussion about Popeye's new chicken sandwich.

------

Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment.

Direct download: 19-09-08-Episode-216.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter's decision to ban "state-run" media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, know their biggest liability is the created content on their platform. We are just now seeing the beginning days of the end of social media as we know it.

In other news, Tumblr sells for $3 million (down from $1.1 billion), marketing research shows that marketers think pretty highly of themselves, and Amazon's publishing juggernaut is even bigger than you think.

In rants and raves, Joe discovers that "fake news" is rampant in Amazon's books and nobody knows it, while Robert reviews an article that takes #ThisOldMarketing episode 214 to task on brands buying newspapers and the death of journalism.

------

Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

Direct download: 19-08-22-Episode-215.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties.

Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple.

More B2B and B2C brands are investing in print magazines, including the likes of REI and Goose Island. Opportunity?

And FIPP suggests that future growth lies in niche media and underserved international populations.

In rants and raves, Joe raves iQiyi's push into Chinese vertical dramas and believes that Stanford's M&A program is something brand marketers and CMO's need to pay attention to. Hint: Acquiring content brands instead of starting them fresh. Robert thinks that the move away from the CMO is like moving deck chairs (with kudos to this Ian Truscott post).

------

Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

Direct download: 19-08-08-Episode-214.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn't dead at all...just changing.

Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities in voice marketing have never been better. Audiobooks are growing at 25 percent and Alexa devices count more than 100 million, yet there are very few Alexa Skills, opening a content gap.

In rants and raves, Joe raves about the New York Times enewsletter program, while Robert comments about why MarTech as marketing is a scary proposition.

------

Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory.

------

This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

Direct download: 19-07-25-Episode-213.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory.

 

Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it (https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html).

Then the boys go in-depth about the opportunities in print media (https://whatsnewinpublishing.com/2019/07/opinion-why-digitally-native-brands-are-turning-to-print/) and the increasingly complex role of the CMO (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-unlock-marketing-led-growth-data-creativity-and-credibility).

The news concludes with a heated discussion about brand purpose (check out https://martechseries.com/sales-marketing/programmatic-buying/turning-point-ad-industry-kfc-unilever-deloitte-top-marketers-reflect-cannes-lions/ as well as this amazing Steve Jobs' speech from 1997 https://www.youtube.com/watch?v=A8dUExqjNog).

The show concludes with Robert's rave about B2B's taking back their websites (https://velocitypartners.com/blog/b2b-marketers-take-back-your-website/) and his rant on cause marketing (https://www.adweek.com/brand-marketing/cause-marketing-isnt-working-for-young-people/). Joe raves about Raspberry Pi's print magazines purchase (https://www.pressgazette.co.uk/dennis-publishing-sells-off-two-magazines-to-computer-manufacturer-raspberry-pi-and-looks-to-shift-third-title/) and rants about Mailchimp presents (https://mailchimp.com/presents/).

Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory.

 

This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

 

Direct download: 19-07-11-Episode-212.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way. 

It's been an amazing ride.  Thank you for making it possible.

#ThisOldMarketing

Direct download: 17-12-11-Finale.mp3
Category:Content Marketing -- posted at: 8:00pm EDT

In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business.  Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing.

This week's story links:

QUICK HITS

Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Fox
http://www.adweek.com/tv-video/why-comcast-verizon-and-disney-should-and-shouldnt-try-to-acquire-fox/

IN DEPTH

Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expanding
https://digiday.com/media/holiday-cards-house-ads-role-publishers-content-studios-ever-expanding/

SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. 

RANTS AND RAVES

https://medium.com/the-mission/the-best-sales-pitch-ive-seen-all-year-7fa92afaa248
Direct download: 17-11-19-Episode-210.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah.

This week's story links:

QUICK HITS

Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurt
http://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt?


2018 Marketing Predictions From The C-Suite
https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/#16806e0e4c91


IN DEPTH

Mattress Company Shutters Web Publication Pivots To Print
https://www.wsj.com/articles/mattress-company-shutters-web-publication-pivots-to-print-1510057802
 
Direct download: 17-11-13-Episode-209.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company.

This week's story links:


Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribers
http://www.pressgazette.co.uk/guardian-says-money-from-readers-has-overtaken-advertising-as-it-boasts-500000-paying-supporters-and-subscribers/

Ad Blocker’s Successful Siege on Facebook Enters the Second Month
http://adage.com/article/digital/blockrace-adblock/311103/

SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. 

RANTS AND RAVES

https://digiday.com/marketing/giving-business-away-consultants-agencies-brace-new-competition/
 
 

TOM
John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915."
 
Direct download: 17-11-05-Episode-208.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List.

QUICK HITS  
 

IN DEPTH

Orbit Media Releases Their 4th Annual Blogging Statistics

Facebook Testing Subscriptions In Support of Instant Articles
https://media.fb.com/2017/10/19/testing-subscriptions-support-in-instant-articles/

SHOW SPONSOR - STORYBLOCKS
Direct download: 17-10-29-Episode-207.mp3
Category:Content Marketing -- posted at: 1:26pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms.

This week's story links:

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing

QUICK HITS

Who are 2017’s Top Brands Ranked by Customer Loyalty
http://www.marketingcharts.com/brand-related/top-brands-80670

Publishers May Have To Volunteer To Fight Against Annoying Ads
http://adage.com/article/digital/trade-body-letter-suggests-pubs-volunteer/310958/

IN DEPTH

SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr206

RANTS AND RAVES

https://techcrunch.com/2017/10/18/nielsen-will-now-measure-tv-audiences-on-netflix/
 
 
TOM - Polyface Farms
Direct download: 17-10-23-Episode-206.mp3
Category:Content Marketing -- posted at: 6:17pm EDT

In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa.

This week's story links:

Content Marketing World videos at http://cmi.media/video17 

Content Marketing Master Classes at https://www.contentmarketingconf.com/

QUICK HITS

Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumo
https://techcrunch.com/2017/10/10/social-media-monitor-brandwatch-acquires-content-marketing-platform-buzzsumo/

Snapchat will now show you more info about the cool places your friends are visiting
https://www.recode.net/2017/10/10/16450562/snapchat-location-advertisers

IN DEPTH

Content marketing: Mercedes is marketing
iQ media's looping content

https://www.wuv.de/marketing/mercedes_laesst_looping_inhalte_von_iq_media_vermarkten

The Simple Article Format That Draws A Bigger Audiences
http://contentmarketinginstitute.com/2017/10/content-creators-article-format/

SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205
Direct download: 17-10-15-Episode-205.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models.  This week's TOM example: The Points Guy.

This week's story links:

Content Marketing World videos at http://cmi.media/video17 

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing

NEWS
 

IN DEPTH

Blue Apron Launches New Branded Podcast - Why We Eat What We Eat
https://www.fastcompany.com/40476600/blue-apron-launches-new-branded-podcast-why-we-eat-what-we-eat

SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203

RANTS AND RAVES

Direct download: 17-10-09-Episode-204.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters.  Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival.

This week's story links:

Content Marketing World videos at http://cmi.media/video17 

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing

QUICK HITS  
 
 
 
DEEP COVERAGE

Research Reveals The Habits of Content Marketers
http://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/
 
 
SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203

RANTS AND RAVES
https://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861

THIS OLD MARKETING - Chagrin Falls Film Festival

http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html

 

 

Direct download: 17-10-02-Episode-203.mp3
Category:Content Marketing -- posted at: 7:03pm EDT

In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff.

This week's story links:

SPONSOR: AHrefs

Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total.


ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduates
http://www.adweek.com/agencies/ana-warns-of-talent-crisis-as-industry-struggles-to-appeal-to-college-grads/

DEEP COVERAGE

Mayo Clinic Offers First Aid Assistance On Amazon Alexa
H/T W. Jeffrey Rice @WJeffreyR
http://www.beckershospitalreview.com/artificial-intelligence/mayo-clinic-offers-first-aid-assistance-on-amazon-s-alexa.html

EPISODE SPONSOR: SNAPAPP
Direct download: 17-09-25-Episode-202.mp3
Category:Content Marketing -- posted at: 6:30pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b

QUICK HITS
 

Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Sites
https://www.wsj.com/articles/google-offers-olive-branch-to-publishers-by-relaxing-policy-on-subscription-sites-1505259211
 
Rolling Stone Put Up for Sale
https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html
 
Direct download: 17-09-18-Episode-201.mp3
Category:Content Marketing -- posted at: 7:42pm EDT

A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content.  Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b

This week's story links:

DEEP COVERAGE

The CMO Survey Is Out
https://cmosurvey.org/results/august-2017/

SHOW SPONSOR
Try CoSchedule Free For 21 Days http://cmi.media/pnr200a
 
RANTS AND RAVES

6. TOM - The Rock Island Line

Thank you to all our listeners for making #200 so special!

Direct download: 17-09-11-Episode-200.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b

QUICK HITS

Is Google Getting Ready To Buy Marketo

http://marketingland.com/google-getting-ready-buy-marketo-222663

Trade Desk Responds To P&G’s Pritchard’s Call For Action
http://adage.com/article/digital/trade-desk-responds-p-g-s-pritchard-s-call-action/310305/

IN DEPTH NEWS

Fire Writers Make Videos Is Latest Web Recipe For Publishers
http://adage.com/article/digital/fire-writers-make-videos-latest-web-recipe-publishers/310280/

SHOW SPONSOR
Try CoSchedule Free For 21 Days http://cmi.media/pnr199a

RANTS AND RAVES
https://www.youtube.com/user/robs70986987
https://orthoworxindiana.com/about-us/
Direct download: 17-09-01-Episode-199.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor. 

This week's story links:

Opening Sponsor

WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b

QUICK HITS

WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sink
https://www.wsj.com/articles/wpp-lowers-growth-forecast-as-advertisers-cut-spending-1503474230

Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard
https://www.wsj.com/articles/google-issuing-refunds-to-advertisers-over-fake-traffic-plans-new-safeguard-1503675395

Washington Post Brings Artificial intelligence To Its Native Ads
https://digiday.com/media/washington-post-brings-artificial-intelligence-native-ads/
 
IN DEPTH NEWS

The Engagement Gap: How B2B and B2C Firms Are Missing The Mark
https://www.marketingprofs.com/charts/2017/32661/the-engagement-gap-how-b2b-and-b2c-firms-are-missing-the-mark

Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising
https://www.buzzfeed.com/stephaniemlee/gwyneth-paltrows-goop-just-got-slammed-for-deceptive
 
SHOW SPONSOR
Try CoSchedule Free For 21 Days http://cmi.media/pnr198a
 
 
THIS OLD MARKETING - THE CTO ADVISOR

 
Direct download: 17-08-28-Episode-198.mp3
Category:Content Marketing -- posted at: 6:47pm EDT

This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing?  Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine.

This week's links:

QUICK HITS

Apple To Spend $1Billion On original TV Shows For Its Streaming Platform
https://techdigg.com/2017/08/16/apple-to-spend-1-billion-on-original-tv-shows-for-its-streaming-platform/


IN DEPTH NEWS

Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Quality
http://www.pubexec.com/post/takeaways-yale-publishing-course-publishers-embrace-flight-quality/


SHOW SPONSOR - SMARTLING
 
Direct download: 17-08-21-Episode-197.mp3
Category:Content Marketing -- posted at: 5:59pm EDT

In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important.  Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson.

This week's story links:


Netflix Gets Into The Comic Book Business By Acquiring Millarworld
 

Disney Will Pull Its Movies from Netflix and Start It’s own Streaming Service
https://www.cnbc.com/2017/08/08/disney-will-pull-its-movies-from-netflix-and-start-its-own-streaming-services.html

Google Reportedly Offered 30 Billion To Acquire Snapchat
https://techcrunch.com/2017/08/03/google-buy-snap/
 

IN DEPTH NEWS

How Quartz Achieved a 90% Renewal Rate On Branded Content
https://digiday.com/media/quartz-achieved-90-percent-renewal-rate-branded-content/

Turning Audience Development Into A Profit Machine
http://www.pubexec.com/post/turn-audience-development-profit-machine/

SHOW SPONSOR - SMARTLING
Direct download: 17-08-14-Episode-196.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south.  Rants and raves include Stranger Things and the Facebook/Google duopoly.  This week's This Old Marketing example: TheStreet.com and Jim Cramer.

Story links:

QUICK HITS


Apple Soars After Resilient iPhone Demand
http://adage.com/article/digital/apple-soars-record-signaling-resilient-iphone-demand/310001/

Google Is Developing Tech for SnapChat Like Media Content
https://www.wsj.com/articles/google-is-developing-technology-for-snapchat-like-media-content-1501868688


Researchers Shut Down AI After It Develops Its Own Language

IN DEPTH NEWS

Long Form Content Boosts Engagement But Can Publishers Do it Right
http://www.pubexec.com/post/long-form-content-boosts-engagement-can-publishers-right/
 
SPONSOR - SMARTLING
Download the ebook: Translation: A Reliable Recipe for Business Growth 

http://cmi.media/pnr195

Direct download: 17-08-07-Episode-195.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale.  Rants and raves include media buying and a content marketing swindle.  This week's TOM: General Electric.

This week's story links:


Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earnings
https://www.wsj.com/articles/what-marketers-should-note-from-facebooks-second-quarter-earnings-1501109733

P&G Slashes Digital Ads by 140 Million over Brand Safety.  Sales Rise Anyway.
http://adage.com/article/cmo-strategy/p-g-slashe/309936/

IN-DEPTH NEWS

Hearst Is Experimenting In Commerce And Content
https://digiday.com/media/hearst-experimenting-commerce-content/

SHOW SPONSOR - SMARTLING
 
THIS OLD MARKETING
General Electric and Comic books in the 50’s
http://digital.bnpmedia.com/publication/?i=387902&article_id=2722384&view=articleBrowser&ver=html5#%7B%22issue_id%22:387902,%22view%22:%22articleBrowser%22,%22article_id%22:%222722384%22%7D
Direct download: 17-07-31-Episode-194.mp3
Category:Content Marketing -- posted at: 8:23pm EDT

The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy.  This week's This Old Marketing example: Emily McDowell Cards.

This week's story links:


Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages
 
SHOW SPONSOR - SMARTLING
Direct download: 17-07-24-Episode-193.mp3
Category:Content Marketing -- posted at: 7:00pm EDT

Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS.

This week's story links:


Fender Strums Up Demand With Guitar Lessons
http://brandchannel.com/2017/07/10/fender-play-071017/

SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com

THIS OLD MARKETING - UBS

https://www.unlimited.world/
https://www.marketingweek.com/2017/07/11/reaching-purpose-driven-millionaires/

Direct download: 17-07-17-Episode-192.mp3
Category:Content Marketing -- posted at: 9:00pm EDT

It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening.  In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know.  Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service.

This week's story links:

Facebook found a new way to identify spam and false news articles in your News Feed
https://www.recode.net/2017/6/30/15896544/facebook-fake-news-feed-algorithm-update-spam
 

Content Marketers Increasingly Looking to AI To Supplement Marketing Needs
http://www.thedrum.com/news/2017/07/06/content-marketers-increasingly-looking-ai-supplement-marketing-needs
and
 
Most Publishers are Lousy At Audience Development - Here’s Why
http://www.pubexec.com/post/publishers-lousy-audience-development-heres/


SPONSOR - CONTENT MARKETING WORLD
Go to http://contentmarketingworld.com and register by July 21st.

RANTS AND RAVES

https://hbr.org/2017/07/the-trouble-with-cmos?mod=djemCMOToday
 
Direct download: 17-07-07-Episode-191.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter.  Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli. 

This week's story links:


The New York Times CEO on state of digital advertising: ‘Nightmarish joke’
https://digiday.com/media/new-york-times-ceo-state-digital-advertising-nightmarish-joke/

SPONSOR - CONTENT MARKETING WORLD
Use coupon code PNR100 to save $100 at ContentMarketingWorld.com
 
 
THIS OLD MARKETING - BOTTICELLI

 

Direct download: 17-07-03-Episode-190.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also include some predictions for the last part of the year, (including a SnapChat explosion at Cannes) as well as a TOM from Kawasaki.

This week's show links:

SPONSOR - GoToWebinar and their eBook "Why Webinars Help Marketers Win: Start Rocking Your Lead Gen with Webinars". Download it now at http://cmi.media/pnr189

TOM - Kawasaki and Good Times magazine
https://rideapart.com/articles/recalling-kawasakis-good-times-magazine

 

Direct download: 17-06-26-Episode-189.mp3
Category:Content Marketing -- posted at: 9:10pm EDT

This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty.  Rants and raves include net neutrality and YouTube's ad crisis.  This week's TOM example: Mobil.

This week's story links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b

How NerdWallet Went To a $520 Million Company Using Content
 
The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters
 
 
Trust Marketing in the Fake News Era
 
SHOW SPONSOR - GOTOWEBINAR
Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr188a
 
RANTS AND RAVES
 
 
THIS OLD MARKETING - Mobil

 

Direct download: 17-06-18-Episode-188.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

Some see Google's ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps Google's monopoly in place. Discuss... In other news, Anheuser-Busch buys an online community and the craft brewing industry goes crazy. Rants and raves include authenticity and licensing revenue. This week's TOM example: McKinsey Quarterly.

This week's story links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr187b

Direct download: 17-06-11-Episode-187.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker's Annual Internet Trends report...and guess what? It actually mentions content marketing this year. Woo hoo! In other news, Amazon, Netflix and Google continue to gobble up content opportunities. Rants and raves include no wasted opportunities. This week's TOM example: Land Rover.

This week's show links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr186b


With a Big Amazon Streaming Deal, Berkeley’s Journalism Program Is Building A Revenue Stream
http://www.niemanlab.org/2017/05/with-a-big-amazon-streaming-deal-berkeleys-journalism-program-is-building-a-new-revenue-stream/
 
SHOW SPONSOR - GOTOWEBINAR
Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr186a

RANTS AND RAVES
Direct download: 17-06-04-Episode-186.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In other news, Edison Research finds that Facebook is indeed dominating the smartphone, while there still might be opportunities in podcasting.  Rants and raves include last-click attribution and Walkers Crisps. This week's TOM example: Williams Sonoma.

This week's story links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr185b

5 US Media Trends To Keep An Eye On
https://www.themediabriefing.com/article/five-u-s-media-trends-to-keep-an-eye-on

Edison Research Releases Social Sharing In The Mobile World Report
http://www.edisonresearch.com/social-sharing-mobile-world/


EPISODE SPONSOR - BRIGHTCOVE
 
 
Direct download: 17-05-28-Episode-185.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care.  This week's TOM example: Jan van der Heijden.

This week's story links:

 
Don’t Get Rid Of The Publisher Position Just Yet
https://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/
 
Conde Naste Sees Commerce Opportunity With Branded Subscription Boxes
https://digiday.com/media/conde-nast-sees-commerce-opportunities-branded-subscription-boxes/

SHOW SPONSOR - BRIGHTCOVE
Download "The Science of Social Video" Today - http://cmi.media/pnr184

This Old Marketing - Jan van der Heijden
Direct download: 17-05-22-Episode-184.mp3
Category:Content Marketing -- posted at: 5:17pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate.

This week's story links:

Snap Is Losing Twice As Much Money This Year As Last
https://www.theverge.com/2017/5/10/15610094/snap-snapchat-q1-2017-earnings-report-stock-plummets

Marketing Content or Content Marketing
http://blogs.gartner.com/kirsten-newbold-knipp/2017/04/26/marketing-content-content-marketing/

The CMO Role Is Shifting in 2017
http://www.marketingdive.com/news/the-cmo-role-is-shifting-in-2017/441923/

SHOW SPONSOR - BRIGHTCOVE

Download “The Science of Social Video” Now - http://cmi.media/pnr183

RANTS AND RAVES

http://www.marketingdive.com/news/why-consultancies-arent-upending-the-agency-client-model-just-yet/441298/

http://www.thedrum.com/news/2017/05/12/vivendi-havas-merger-will-conflict-interest-concerns-plague-the-deal

http://www.marketingdive.com/news/wendys-fan-shatters-twitter-record-in-quest-for-chicken-nuggets/442373/

https://www.themediabriefing.com/article/pivoting-without-missing-the-point

THIS OLD MARKETING - United Feature Syndicate

https://en.wikipedia.org/wiki/United_Media

Direct download: 17-05-12-Episode-183.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near.  Rants and raves include John Green and Airbnb. This week's This Old Marketing example: UnitedHealthcare.

This week's story links:

WhirlPool Acquires Yummly
https://techcrunch.com/2017/05/04/whirlpool-acquires-yummly-the-recipe-search-engine-last-valued-at-100m/


Time Facebook And Google Accept They Are Publishers With Responsibilities
https://www.mediapost.com/publications/article/300302/time-facebook-and-google-accept-they-are-publisher.html?edition=102698


Forrester Sees Advertiser Revolt As The Beginning Of The End
http://adage.com/article/digital/forrester-sees-advertiser-revolt-beginning-end/308886/

SPONSOR - BRIGHTCOVE and their ebook "The Science of Social Video" - Download for free today using this link: http://cmi.media/pnr182

RANTS AND RAVES
https://www.wsj.com/articles/airbnb-teams-with-hearst-on-magazine-guided-by-travel-sites-data-1493892000

https://www.wsj.com/articles/how-buzzfeed-and-mondelez-brought-healthy-food-videos-to-the-masses-1493373600

https://www.youtube.com/user/vlogbrothers

TOM - UnitedHealthcare

https://careers.unitedhealthgroup.com/why-work-here/news-room/2015/unitedhealthcare-launches-becoming-dr-you-course-to-help-older-adults.aspx
http://adage.com/article/cmo-strategy/brand-u-marketers-offer-courses-content/300892/

Direct download: 17-05-08-Episode-182.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss and compare the Heineken ad everyone is talking about, and why it's probably not a whole lot different than the Pepsi ad from a few weeks ago. ESPN decides to cut 100 on-air content creators, while the New York Times finally launches on Snapchat.  Rants and raves include AT&T's home page and net neutrality. This week's TOM example: Pirelli tires.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr181

 

RANTS AND RAVES
 
Direct download: 17-05-01-Episode-181.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers.  New research suggests that marketing skills are in high demand, while executives absolutely love long-form content.  Rants and raves include content workflow and mission statements.  This week's TOM example: a content event in 1916.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr180


Global Executives Study From Quartz
https://insights.qz.com/ges/2016/

RANTS AND RAVES
 

 

Direct download: 17-04-24-Episode-180.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. Rants and raves include brand studios and college choice. This week's TOM example: Mint.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr179


Netflix Has A Billion Dollar New Business That It’s Starting To Explore 
http://www.businessinsider.com/netflix-merchandise-revenue-2017-4

Six Strategic Lessons For Publishers Moving Beyond The Article
https://www.themediabriefing.com/article/six-strategic-lessons-for-publishers-moving-beyond-the-article
 
Rant/Rave
Direct download: 17-04-17-Episode-179.mp3
Category:Content Marketing -- posted at: 8:55pm EDT

This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matters. Rants and raves include advertising blinders and smartphone addiction.  This week's This Old Marketing: Stockman Insurance.

This week's story links:


How Dennis Publishing’s Willingness To Pivot Underpins Its Profitability
https://www.themediabriefing.com/article/james-tye-dennis-bmas-2017

Zazzle Produces Research On The State of Content Marketing In The UK - 2017
https://www.zazzlemedia.co.uk/the-state-of-content-marketing-survey/

EPISODE SPONSORS
PowerPost and the Five Pillars of Brand Publishing.  Download here: http://cmi.media/pnr178b
 

 

Direct download: 17-04-10-Episode-178.mp3
Category:Content Marketing -- posted at: 7:17pm EDT

In this episode, Joe and Robert look at the highlights from Intelligent Content Conference 2017, with a discussion of the major industry trends and what to expect in the next year. One of those major trends include large companies (like Netflix and Arrow) investing in large amounts of original content.  Rants and raves include more on Netflix eating Hollywood and the move from content marketer to content strategist. This week's TOM example: The Blues Kitchen.

This week's story links:

EPISODE SPONSOR
Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics.  Download Here: http://cmi.media/pnr177
 
Direct download: 17-04-02-Episode-177.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

In this episode of This Old Marketing, Joe and Robert discuss A&E's publisher-driven model and how this may be the perfect model for enterprise brands. In other news, both Twitter and Medium come out with monetization strategies around paying for content. Will it work? The jury is still out.  Rants and raves include mixing up your content strategy and LinkedIn's advertising model.  This week's TOM example: Red Hat and OpenSource.com.

This week's story links:


Medium Wants To Charge You $5 For Medium
https://medium.com/membership

Twitter Considers Paid Option
http://www.bbc.com/news/technology-39376379
 
EPISODE SPONSOR
Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics.  Download Here: http://cmi.media/pnr176
  
TOM - RED HAT and OPENSOURCE.COM
https://opensource.com/about
Direct download: 17-03-26-Episode-176.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day.  Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness.

This week's story links:

Native Advertising Doesn't Work
http://www.medialifemagazine.com/native-advertising-doesnt-work/

Native Advertising Does Work
 
New CMO Survey - Marketers To Spend on Analytics
 
Link to Survey Itself:
 
 
EPISODE SPONSOR
Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics.  Download Here: http://cmi.media/pnr175
 
RANTS AND RAVES
 
THIS OLD MARKETING - March Madness
 
 
Direct download: 17-03-20-Episode-175.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece.  This week's TOM example: Abbott Labs.

This week's story links:


Teens And Tweens Are A Print Hungry Audience
http://www.minonline.com/teens-tweens-magazines-bauer-media-group/
 
 
Rants and Raves
 
This Old Marketing
 
Direct download: 17-03-13-Episode-174.mp3
Category:Content Marketing -- posted at: 6:56pm EDT

Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google.  Rants and raves include Buzzfeed's Tasty and McKinsey.  This week's This Old Marketing example: Chili Klaus

This week's story links:


Media Companies No Longer Control Distribution But They Do Control Trust
http://mediashift.org/2016/10/media-companies-may-no-longer-control-distribution-control-trust/

Why MarTech Companies Need To Be Terrified of Google and Amazon 
https://contently.com/strategist/2017/02/24/martech-control-facebook-google-and-amazon/

EPISODE SPONSOR
Content Marketing Institute University - http://contentmarketinguniversity.com
 
Content Marketing Awards - 
 
Intelligent Content Conference - 

RANTS AND RAVES
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth
 
THIS OLD MARKETING - Chili Klaus
Direct download: 17-03-06-Episode-173.mp3
Category:Content Marketing -- posted at: 5:56pm EDT

This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by brands.  Rants and raves include a Pixar training course on storytelling.  This week's This Old Marketing example: John Yocum Beatty.

This week's story links:

 
Content Marketing Awards - 
 
Intelligent Content Conference - 
 
 
Direct download: 17-02-26-Episode-172.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business.  Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to purchase them in the near future). Rants and raves include the future of print and the big fail of ad tech.  This week's TOM example: Sinclair Oil.

This week's show links:

Apple’s First Original TV Show 
http://www.recode.net/2017/2/13/14606594/apple-eddy-cue-buy-media-company-no-apple-music

http://www.businessinsider.com/apples-first-original-tv-show-shark-tank-planet-of-the-apps-apps-trailer-2017-2

Publishing Executives Believe They Are Five Years Behind
http://digiday.com/publishers/five-years-behind-confessions-magazine-execs/

Spotify Is looking for Original Podcasts
http://digiday.com/platforms/spotify-looking-original-podcasts/#sthash.YUqYcjyY.gbpl

The Onion’s CCO Explains Why So Much Content Marketing Sucks
https://contently.com/strategist/2016/05/23/dont-make-a-commercial-the-onions-cco-explains-why-so-much-content-marketing-sucks/

EPISODE SPONSOR - Content Marketing Institute Events: http://contentmarketinginstitute.com/events


RANTS AND RAVES
http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-case-for-digital-reinvention

http://adcontrarian.blogspot.com/2017/02/adtechs-massive-failure.html

http://www.pubexec.com/article/mpa-president-2017-will-year-magazine-publishers-reaffirm-value-marketers-readers/

This Old Marketing: Sinclair Oil
https://www.sinclairoil.com/history/1930.html

Direct download: 17-02-16-Episode-171.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters.  This week's TOM example: Sarah Spencer Washington. 

This week's show links:

Medium to Launch A Subscription Service Within The Next Quarter
https://techcrunch.com/2017/02/02/medium-subscriptions/

EPISODE SPONSOR
Content Marketing Institute events: http://contentmarketinginstitute.com/events

RANTS AND RAVES

http://www.acmuseum.org/the-prohibition-era/6/13-madame-washington

https://books.google.com/books?id=9Z6vCGbf66YC&pg=PA395&lpg=PA395&dq=sarah+spencer+washington&source=bl&ots=YL6dvUleuc&sig=w3IIzb-55E6mW7IsJn0jX33TVpM&hl=en&sa=X&ved=0ahUKEwjRtK_MrY7SAhXE24MKHSaDBR4Q6AEIRjAH#v=onepage&q=sarah%20spencer%20washington&f=false

 

Direct download: 17-02-13-Episode-170.mp3
Category:Content Marketing -- posted at: 7:47pm EDT

In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to come. Rants and raves include sensibility and the real way that Twitter will be acquired. This week's TOM Example: General Electric.

This week's story links:

P&G’s Pritchard calls Digital To Group Up - And Adds New Rules
http://adage.com/article/media/p-g-s-pritchard-calls-digital-grow-up-new-rules/307742/

Attack of The Clone
https://techcrunch.com/2017/01/30/attack-of-the-clone/

The Reinvention Publishing - Media Firms Diversify To Survive
https://www.theguardian.com/media-network/2017/jan/30/reinvention-publishing-media-firms-diversify-survive

EPISODE SPONSOR
Pressly’s "Starter’s Guide to Sales Enablement" at http://cmi.media/pnr169

RANTS AND RAVES

http://info.contentmarketinginstitute.com/acton/rif/5141/s-1618-1702/-/e-099a-l-sf-cl-70160000000Q0dUAAS-07c1:3a4/q-58c8/showPreparedMessage?utm_term=View%20Message&utm_campaign=Weekly%20Alert%3A%20The%20Lack%20of%20Sense%20in%20Sensibility&utm_content=email&utm_source=Act-On+Software&utm_medium=email&sid=TV2:kdzT1sisK

http://www.recode.net/2017/1/18/14313164/google-twitter-acquisition-fabric-crashlytics

THIS OLD MARKETING

General Electric

http://themessagepodcast.com/about/

http://lif-e.af/ter

https://www.theatlantic.com/entertainment/archive/2015/11/the-message-podcast/417051/

http://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/

 

 

 

Direct download: 17-02-06-Episode-169.mp3
Category:Content Marketing -- posted at: 7:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals.  The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking for all publishers...except for Google and Facebook.  Rants and raves include CMO.com and Digital Sense.  This week's TOM example: The Hop Grenade Tap Room and Bottle Shop.

This week's show links:


Leaked Report Shows How Much Money Publishers Make From Platforms Like Facebook, Google and Snapchat
http://www.businessinsider.com/dcn-report-shows-publisher-revenue-from-google-facebook-snapchat-2017-1

EPISODE SPONSOR - Pressly’s "Starter’s Guide to Sales Enablement" http://cmi.media/pnr168
 
THIS OLD MARKETING - The Hop Grenade Tap Room and Bottle Shop with The Brewing Network
Direct download: 17-01-30-Episode-168.mp3
Category:Content Marketing -- posted at: 6:26pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do.  Rants and raves include commitment and climate change.  This week's TOM example: The People's Choice Awards.

This week's articles:


Publishers Acquiring Marketing Agencies At Unprecedented Rate
http://adage.com/article/digital/publishers-acquiring-marketing-agencies-surged-2016/307498/

EPISODE SPONSOR
Pressly and "The Starter's Guide to Sales Enablement" - http://cmi.media/pnr167
 

TOM
The People’s Choice Awards
Direct download: 17-01-23-Episode-167.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau.  Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer.

This week's story links:

Content Marketing And Native Advertising Will Become More Effective This Year
http://www.mediapost.com/publications/article/291679/native-advertising-content-marketing-will-become.html

Star Drops Slim Fast Ads Following Better Business Bureau Challenge
http://www.foliomag.com/ami-drops-slim-fast-ads-following-better-business-bureau-challenge/
 
SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166

Rants and Raves
https://www.marketingweek.com/2017/01/11/new-online-ad-laws-put-future-web-danger/
http://adage.com/article/agency-news/agency-buys-publisher-turnabout-latest-trend/307453/
 
THIS OLD MARKETING: James Vick
 
Direct download: 17-01-16-Episode-166.mp3
Category:Content Marketing -- posted at: 5:28pm EDT

In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising.  In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content.  This week's TOM example: AARP.

This week's story links:

Renewing Medium’s Focus
 
Vayner Media Acquires Women’s Publisher PureWow
 
AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking
 
Buzzfeed’s Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year
 
 
EPISODE SPONSOR
Content Marketing Institute events at http://contentmarketinginstitute.com/events/
 
RANTS AND RAVES
 
 
 
TOM
AARP Magazine - http://www.aarp.org/magazine/
Direct download: 17-01-09-Episode-165.mp3
Category:Content Marketing -- posted at: 7:36pm EDT

In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising.  The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands.  Rants and raves include the history of video games and Generation Z.  This week's TOM example: Purina's Chase the Chuck Wagon.

This week's story links:

Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per day
http://adage.com/article/digital/ad-fraud-scheme-cost-advertisers-3-million-day/307235/

Technology Trends That will Transform Content Marketing
http://thenextweb.com/insider/2016/12/22/technology-trends-that-will-transform-content-marketing-in-2017/

2017 Is Going to Be A Bloodbath - Says beleaguered Independent Publishers
http://digiday.com/publishers/2017s-going-bloodbath-confessions-beleaguered-independent-publisher/

SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events


RANTS/RAVES
https://blog.hootsuite.com/how-to-create-social-campaigns-for-gen-z/

https://www.youtube.com/watch?v=hER0Qp6QJNU

https://www.amazon.com/dp/B004OC072G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983

THIS OLD MARKETING: Purina and Chase the Chuck Wagon
https://en.wikipedia.org/wiki/Chase_the_Chuck_Wagon

 

 

 

Direct download: 17-01-02-Episode-164.mp3
Category:Content Marketing -- posted at: 6:49pm EDT

In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continues to diversify its business model, so will marketing.  Rants and raves include George Michael and The Undoing Project from Michael Lewis.  This week's TOM: House Organs.

This week's show links:

http://www.forbes.com/sites/howardhomonoff/2016/12/16/what-facebooks-status-as-a-media-company-means-for-media/#aaf7181c1a4f

http://www.recode.net/2016/12/14/13955348/facebook-original-video

SPONSOR: CMI Events at http://contentmarketinginstitute.com/events/

RANTS AND RAVES

https://www.youtube.com/watch?v=hvuENG3O9TM

This Old Marketing: An Article on House Organs

https://books.google.com/books?id=8uA7AQAAMAAJ&pg=RA5-PA16&lpg=RA5-PA16&dq=%22house+organ%22+magazine+1800s&source=bl&ots=LugDdPSwn6&sig=hKE8Qne2C_Pth1UkMMp4EQgZy4I&hl=en&sa=X&ved=0ahUKEwjE3e70r5DRAhVo6IMKHaN5CuMQ6AEIITAB#v=onepage&q=%22house%20organ%22%20magazine%201800s&f=false

 

 

Direct download: 16-12-26-Episode-163.mp3
Category:Content Marketing -- posted at: 7:00pm EDT

In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook's new process around fake news, and why it may prove to be a rather large opportunity for content-driven brands. In other news, the boys discuss why your body of work matters, why some research is really bad and the business models behind sponsored content.  Rants and raves include David Copperfield and a new Altimeter report.  This week's TOM example: Openview Venture Partners.

This week's story links:

 
EPISODE SPONSOR: Content Marketing Institute Events.  Use coupon code PNR100 and go to http://contentmarketinginstitute.com/events
 
 
TOM EXAMPLE: Build from Openview
http://openview.vc/build-book
 
Direct download: 16-12-19-Episode-162.mp3
Category:Content Marketing -- posted at: 8:59pm EDT

In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that looks like sales collateral.  Rants and raves include Scott Galloway and PewDiePie.  This week's TOM: Constant Contact.

This week's show links:

Is Content Marketing Failing Us In B2B
http://www.heidi-taylor.com/blog/b2b-marketing/is-content-marketing-failing-us-in-b2b/

Will Artificial Intelligence Replace Writers and Content Marketers
http://www.pr2020.com/blog/will-artificial-intelligence-replace-content-marketers

EPISODE SPONSOR - Content Marketing Institute 2017 Events - http://contentmarketinginstitute.com/events/

RANTS AND RAVES 
https://www.l2inc.com/winners-losers-what-airbnb-isn't-telling-us/2016/blog
http://www.businessinsider.com/groupm-creates-mplatform-division-2016-11
 
Direct download: 16-12-12-Episode-161.mp3
Category:Content Marketing -- posted at: 9:32pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations. This Old Marketing example - UK National Trust.

This week's story links:

Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless
http://www.recode.net/2016/12/1/13806610/daily-mail-elite-daily-writedown-31-million-loss

GoPro Cutting 15% of Workforce, Closes Entertainment Unit
https://www.bloomberg.com/news/articles/2016-11-30/gopro-cutting-15-of-workforce-shuts-down-entertainment-unit

How Casey Neistat Used Content Marketing To Sell Beme
https://www.linkedin.com/pulse/how-casey-neistat-used-content-marketing-sell-his-beme-daniel-hochuli

CNN to launch new media platform with Casey Neistat
http://www.theverge.com/2016/11/28/13762792/cnn-beme-shut-down-casey-neistat-new-startup


EPISODE SPONSOR 

Intelligent Content Conference - Sign up now at http://IntelligentContentConference.com


RANTS AND RAVES 

http://www.wsj.com/articles/breitbart-controversy-spotlights-ad-technology-confusion-1480737178
https://contently.com/strategist/2016/11/22/publishers-threaten-ad-agencies/

http://digiday.com/publishers/wake-declines-time-inc-centralizes-digital-desks/
https://www.businessoffashion.com/articles/news-analysis/hearst-and-other-publishers-consolidate

TOM - The National Trust
https://www.nationaltrust.org.uk/about-us
https://en.wikipedia.org/wiki/National_Trust_Magazine

Direct download: 16-12-05-Episode-160.mp3
Category:Content Marketing -- posted at: 9:38pm EDT

In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC.  This week's TOM example: Inbound Marketing (the book).

This week's news links:

 
TOM: Inbound Marketing by Hubspot
https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311
Direct download: 16-11-28-Episode-159.mp3
Category:Content Marketing -- posted at: 9:12pm EDT

In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to have problems with fake news, and Joe and Robert discuss what the impact will be for brands. Rants and raves include more Facebook and their big measurement issues.  This week's TOM example: Butterball.

This week's news stories:

MXM and C3 Unite to Form the First content Centric Global Agency Network
 
Facebook Admits It Must Do More To Stop The Spread of Misinformation On Its Platform
 
7 New Podcast Statistics for 2016
EPISODE SPONSOR - Intelligent Content Conference.  Rates go up on December 17th.  Register today: http://intelligentcontentconference.com
 
 
TOM - Butterball
Direct download: 16-11-21-Episode-158.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and taking longer to write.  Rants and raves include live magazines and the downfall of the press. This week's TOM example: Autodesk.

This week's story links:

Top Sponsor: 

Get the Content Marketing Benchmark report, courtesy of Noosh at http://cmi.media/pnr157b

Ad Revenues for First half of 2016 are at an All Time High
https://www.iab.com/news/digital-ad-revenues-grow-19-year-year-first-half-2016/

New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tactics
https://www.orbitmedia.com/blog/blogger-trends/
 
EPISODE SPONSOR 
Curalate...download their guide to understanding millennials - http://cmi.media/pnr157a

RANTS AND RAVES 

https://www.bostonglobe.com/arts/2016/11/08/live-magazines-put-you-room-with-story/5MQYxt3yEplxADDtdryTuL/story.html

TOM 
Direct download: 16-11-13-Episode-157.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers.  Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing.  Rants and raves include Forbes and Yahoo!  This week's TOM example: Chief Content Officer (CCO) magazine.

This week's story links:

Top Sponsor: Noosh and Get the Content Marketing Benchmark Report - http://cmi.media/pnr156b

5 Trends to Watch In Content Marketing For 2017
http://www.forbes.com/sites/miketempleman/2016/11/03/content-marketing-trends-what-to-expect-in-2017-and-beyond/#4a9f2c6550ca

Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - http://cmi.media/pnr156a 

RANTS AND RAVES 
https://finance.yahoo.com/quote/WTW/?p=WTW

https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612/ref=asap_bc?ie=UTF8

TOM EXAMPLE:
http://contentmarketinginstitute.com/chief-content-officer/

 

Direct download: 16-11-06-Episode-156.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better.  Agencies start to launch print magazines, while IDG's content creation model is one all brand's should emulate. Rants and raves include not starting a podcast and five ways to scare your boss into content marketing.  This week's TOM example: Think with Google. 

This week's stories:

Sponsor: Get Noosh's Content Marketing Benchmark report at: http://cmi.media/pnr155b


Twitter Just Shut Down Vine 4 Years After Buying It
http://www.adweek.com/news/technology/twitter-just-shut-down-vine-4-years-after-buying-it-30-million-174301


Vine Shutdown loss to Black Culture
http://www.vox.com/2016/10/28/13439450/vine-shutdown-loss-to-black-culture



EPISODE SPONSOR 

Curalate and the Millennials Guide: Engaging a Generation of Visual Buyers.  Download it at http://cmi.media/pnr155a 


RANTS AND RAVES 
https://www.youtube.com/watch?v=L5X1awpnL7A (subscribe link here: https://www.youtube.com/user/SparkMediaSolutions?sub_confirmation=1)
https://www.thinkwithgoogle.com/
Direct download: 16-10-31-Episode-155.mp3
Category:Content Marketing -- posted at: 8:21pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and raves include a new content book and poor, poor Mashable.  This week's TOM example: Pinsent Masons.

This week's article links:

Top of the Show Sponsor: Noosh: Get the Content Marketing Benchmark report at: http://cmi.media/pnr154b


Survey Proves APAC Marketers Have No Idea About Content Marketing
https://www.linkedin.com/pulse/survey-proves-apac-marketers-have-idea-content-part-daniel-hochuli

EPISODE SPONSOR 
 
The Complete Guide to Visual Commerce from Curalate: http://cmi.media/pnr154a

RANTS AND RAVES 
 
 
TOM 
Direct download: 16-10-24-Episode-154.mp3
Category:Content Marketing -- posted at: 10:20pm EDT

In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups.

This week's articles:

Is Content Marketing A Load Of Bollocks
https://www.marketingweek.com/2016/10/11/is-content-marketing-a-load-of-bullsht/

Google Acquires Famebit to Connect Youtube Creators With Brands
https://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/

Publishers Become Retailers In The Market For Survival
https://www.theguardian.com/media/2016/oct/10/publishers-become-retailers-in-the-market-for-survival

5 Takeaways From Hubspot’s State of Inbound 2016
http://www.toprankblog.com/2016/09/hubspot-2016-report/

EPISODE SPONSOR 

Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr153

RANTS AND RAVES 
http://www.cmo.com/opinion/articles/2016/9/21/the-storytelling-cmo.html#gs.9A13wE8
http://www.cmo.com/opinion/articles/2016/9/13/leading-from-the-front.html#gs.OE2Hk1c
https://www.hpe.com/us/en/insights.html?jumpid=ps_nfhbgkxma6/dm:_N117602.157906TIMEINC_139478513_311749138_0_4934935

THIS OLD MARKETING: Society of Grownups

https://www.bostonglobe.com/business/2016/10/11/massmutual-closes-society-grownups-storefront-tries-reach-millennial-customers/tlWWzQgMnsffklO7tQBjcK/story.html

https://www.societyofgrownups.com/

Direct download: 16-10-17-Episode-153.mp3
Category:Content Marketing -- posted at: 9:44pm EDT

In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch.  This week's TOM example: Pressed Juicery

This week's show links:

NYTimes Shuns Banner Ads In Favor of Proprietary Ad format
http://www.wsj.com/articles/new-york-times-shuns-banner-ads-in-favor-of-proprietary-ad-format-1475661662

Thought Leadership Disrupted
http://tldisrupted.com

What McDonalds Has Learned From Its Failed YouTube Channel
http://www.thedrum.com/news/2016/10/06/what-mcdonald-s-has-learned-its-failed-youtube-channel

EPISODE SPONSOR

Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr152

RANTS AND RAVES
http://www.wsj.com/video/analyst-dont-count-google-out-of-twitter-merger-talk/B9C61660-8AD6-4995-89F3-11616217026E.html
http://www.web-strategist.com/blog/2016/10/03/facebook-joins-the-collaborative-economy-with-marketplace/

THIS OLD MARKETING: Pressed Juicery
http://thechalkboardmag.com/
https://growtheverywhere.com/growth-everywhere-interview/hayden-slater-pressed-juicery/

Direct download: 16-10-10-Episode-152.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience.  Rolling Stone finds a buyer; and who really should be the agency in charge of content creation?  Rants and raves include a Robert Rose book review while Mental Floss folds print.  This week's TOM example: Saindbury's. 

This week's show notes:

Singapore-based music startup buys 49% stake in Rolling Stone
 
Content Marketing Takes A Turn For The Better - New 2017 Research
 
Content Creation Who’s Job Is It Anyway
 
EPISODE SPONSOR 
ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151
 
RANTS AND RAVES 
 
 
 
 
 
http://digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/
 
TOM
Direct download: 16-10-03-Episode-151.mp3
Category:Content Marketing -- posted at: 8:03pm EDT

In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In other news, Facebook is public enemy number one for media companies and journalists and Salesforce considers buying Twitter.  Rants and raves include the cost of content marketing and why we do content. This week's TOM example: Petfinder.

This week's story links:

Why Salesforce Might Be Interested in Twitter -
https://techcrunch.com/2016/09/24/why-salesforce-might-be-interested-in-twitter/

Direct download: 16-09-24-Episode-150.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World.

This week's show links:

Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry
 
AT&T Wants to Be A Media Company - Here’s Who They Could Buy
 
Does The Content Marketing Industry Have a Measurement Problem
 
 
EPISODE SPONSOR -
ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149
 
RANTS AND RAVES -
 
THIS OLD MARKETING -
 
Direct download: 16-09-19-Episode-149.mp3
Category:Content Marketing -- posted at: 6:10pm EDT

In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event.  In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto.  Rants and raves include new contextual content research and a new content program from Starbucks.  This week's TOM example: Kodak.

This week's story links:

The Future Is More Content - Jeff Bezos, Robots and High Volume Publishing
 
Advertising Hits a Hurdle
 
EPISODE SPONSOR 
 
ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr148
 
RANTS AND RAVES 
 
Robert
 
Joe
 
Direct download: 16-09-12-Episode-148.mp3
Category:Content Marketing -- posted at: 6:44pm EDT