PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry.  Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)?  Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016.  Rants and raves include an "ode to Joe" and a publishing crisis.  This week's TOM example: Weight Watchers.

This week's story links:

NewsCred Raises $42 Milion and sets its sights beyond content marketing
 
Google launches new native ad format in Gmail
 
The 10 commandments of Content Marketing
 
Apple Eyes Move Into Original Programming Exclusive
 
How CMO’s Are Spending Across the Customer Buying Cycle
http://adage.com/article/btob/cmos-spending-content-buying-cycle/300181/
 
This week's Sponsor: StudioD - bit.ly/studiod-cmfiles
 
Joe's Rant link on Ad blocker crisis - http://fortune.com/2015/09/04/sue-ad-blockers/
 
 
 
Direct download: 15-09-04-Episode-95.mp3
Category:Content Marketing -- posted at: 7:00pm EDT