PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes.  The format is changed for this episode, and includes four major trends that Joe and Robert expect to see in 2016, as well as some major content marketing predictions for 2017.  Discussed topics include quality vs. quantity, the rise of the content brand, content marketing M&A, and a battle on terminology.  This week's TOM example: Content Marketing Institute.

This week's links:


1. Less Velocity, More Quality


Marcus Sheridan - who thinks the debate is a false choice
http://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/

Doug Kessler’s Crap The Single Biggest Threat to B2B Content Marketing
https://velocitypartners.com/resources/crap-the-single-biggest-threat-to-b2b-content-marketing/

Robert Rose - Post on 2015 State of The Enterprise of Content Marketing
http://contentmarketinginstitute.com/2015/06/content-marketing-2015-state-of-enterprise/

2. Content Marketing M&A on the Rise

2014 Biggest Acquisitions 
http://marketeer.kapost.com/acquisitions-2014-marketers-need/#axzz3o0XSYOcB

Content Moves To The Middle - 
http://www.cmo.com/articles/2015/9/8/content-moves-to-the-middle.html

How Much Investment Money Is In Content Marketing Technology
http://blog.newscred.com/how-much-investment-industry-money-is-in-content-marketing-technology/

3. The Dawn of the Content Brand

Benefits of The Separate Content Site
http://www.brightinfo.com/blog/content-brands-need-separate-content-site/

Interview with Andrew Davis on Content Brands
http://www.branddrivendigital.com/why-content-brands-trump-branded-content-with-andrew-davis/

LinkedIn Article on the 10 Most Influential Brands on LinkedIn
http://marketing.linkedin.com/blog/announcing-the-2015-10-most-influential-brands-on-linkedin/

4. A Focus on Terms, and getting them right - ala Content Marketing vs. Branded Content/Native Advertising/Inbound Marketing

Can We Just please stop using the words Branded Content
http://contentmarketinginstitute.com/2015/10/stop-using-branded-content/

10 Content Marketing Buzzwords You’re Going To hear Way Too Much
Released in January of this year:
https://contently.com/strategist/2015/01/14/10-content-marketing-buzzwords-youre-going-to-hear-way-too-much-this-year/
Direct download: 15-10-09-Episode-100.mp3
Category:Content Marketing -- posted at: 7:00pm EDT