Mon, 19 October 2015
In this episode number 101, Joe and Robert discuss whether content marketing can save advertising. Does it have to be either/or? Actually, we think not. Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves. Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp. This week's #ThisOldMarketing example: Westinghouse.
This week's articles:
Can Content Save Advertising
Is this The End Of Blogging?
PepsiCo Executive Says Agency Model Is Going To Break
SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform
This Old Marketing: Westinghouse