PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode number 101, Joe and Robert discuss whether content marketing can save advertising.  Does it have to be either/or?  Actually, we think not.  Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves.  Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp.  This week's #ThisOldMarketing example: Westinghouse.

This week's articles:

 
SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform
 
RANTS/RAVES
 
Direct download: 15-10-19-Episode-101.mp3
Category:Content Marketing -- posted at: 9:32pm EST