PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube's decision to "force" content creators to be part of their new paid subscription program - YouTube Red.  Adobe releases some interesting research on consumer behavior and content (hint: focus on the mobile experience) and the boys dissect some interesting research on the future of digital.  Rants and raves include why publishers are missing the boat.  This week's TOM example of the week: Johnson & Johnson and BabyCenter.

 

YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Deal
http://techcrunch.com/2015/10/21/an-offer-creators-cant-refuse/#.mudbml:0AwH


Epic Deck From Yahoo - Predicts What’s Happening In Tech and Media

This week's Sponsor: Marketo and Digital Marketing 101: http://bit.ly/marketo-digital-marketing
 
 
#ThisOldMarketing - J&J's BabyCenter
http://www.adweek.com/news/technology/why-johnson-johson-treasures-babycenters-data-156720
 
Direct download: 15-10-26-Episode-102.mp3
Category:Content Marketing -- posted at: 10:01pm EST