PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora.  PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?).  Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com.  This week's TOM example: Pro Football Talk.

This week's story links: 

 
Google Gets Back Into Podcast Distribution
 
Pandora Exclusive Streaming Partner for Serial
 
PewdiePie Says Ad Blockers Lead to YouTube Red
 
 
Zuckerberg Talks about the Crowding of Ads Vs. Content
 
Brands It’s You Not Consumers
 
This week's Sponsor: Marketo on A/B Testing - http://bit.ly/marketo-ab-testing
 
Rants and Raves
Robert - http://fortune.com/2015/10/27/ibm-weather-company-acquisition/
 
This Old Marketing
http://profootballtalk.nbcsports.com/2015/11/01/pft-turns-14-today/
 
 
Direct download: 15-11-02-Episode-103.mp3
Category:Content Marketing -- posted at: 10:02pm EST