PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis.  Rants and raves include marketing technology and a book about algorithms.  This week's TOM example: Burroughs Corporation.

This Week's Story Links:

Google AMP and Search Updates
https://searchenginewatch.com/2016/02/23/google-kills-right-hand-side-ads-what-does-this-mean-for-sem/
http://digiday.com/publishers/publishers-using-google-amp-across-europe/

Branding In The Age of Social Media
https://hbr.org/2016/03/branding-in-the-age-of-social-media


Dennis Publishing Is Selling Cars Now
http://digiday.com/publishers/dennis-publishing-selling-cars-now/

 
Joe
Automate This: How Algorithms Came To Rule Our World by Christopher Steiner
https://www.youtube.com/watch?v=H_aLU-NOdHM
 
 
TOM
Direct download: 16-02-29-Episode-120.mp3
Category:Content Marketing -- posted at: 9:20pm EDT