PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this week's episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylor for untoward native advertising practices, while publishers struggle with content recommendations digging into credibility. Instagram loses the "insta" part of social content and NPR goes political with how they handle their podcast promotions.  Rants and raves include the death of social content and L'Oreal goes unbranded with their new content site.  This week's TOM example: Xavier University basketball.

This week's story links:

Lord And Taylor Settles FTC Charges That It Deceived Customers With Native Advertising
https://www.ftc.gov/news-events/press-releases/2016/03/lord-taylor-settles-ftc-charges-it-deceived-consumers-through

How Easy Sleazy Money Is Ruining Publisher’s Reputations
http://www.pubexec.com/post/easy-sleazy-money-ruining-publishers-reputations/

Instagram Loses Its "Insta"
http://blogs.forrester.com/jessica_liu/16-03-17-instagram_loses_its_insta

NPR Decides it Won’t Promote Its Podcasts or NPR One On-Air
http://www.niemanlab.org/2016/03/npr-decides-it-wont-promote-its-podcasts-or-npr-one-on-air/

Vice Media Attacked For Marketing Tobacco Adverts For Phillip Morris
http://www.theguardian.com/media/2016/mar/17/vice-media-attacked-for-making-tobacco-adverts-for-philip-morris

This week's Sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" http://bit.ly/gotowebinar-attract-audience

RANTS AND RAVES

 
 
Direct download: 16-03-20-Episode-123.mp3
Category:Content Marketing -- posted at: 5:00pm EDT