In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing. The boys love the report, but doubt that many will execute the approach properly. Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform. Rants and raves include content marketing ROI and LEGO. This week's TOM example: The Federalist Papers.
This week's story links:
Companies Favoring Content Over Ads
New Study Shows Why Retailers Should Ramp Their Email Game
The Rise of the Publishing Platform Specialist
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RANTS AND RAVES
#ThisOldMarketing - The Federalist Papers