PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud

In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers.  In addition, Joe and Robert talk about the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud. This week's TOM Example: HomeMadeSimple.com from P&G.

Direct download: 14-02-11-Episode-13.mp3
Category:Content Marketing -- posted at: 9:31am EST