In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles.  Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's. 

This week's article links:

Content Marketing Spend Predicted to Double In The UK
http://www.campaignlive.co.uk/article/uk-content-marketing-spend-predicted-double-2020/1393581

Good News - People Will Read Your Long Stories On Their Phones
http://www.niemanlab.org/2016/05/good-news-publishers-people-will-read-your-long-stories-on-their-phones-for-two-minutes-anyway/

Multi-Channel Networks Content With Ad Buyer Fatigue
http://www.wsj.com/articles/mcns-contend-with-ad-buyer-fatigue-1462562261

Content Commoner Not King
http://adexchanger.com/the-sell-sider/content-commoner-not-king/


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RAVES

Robert
Media Design Changing IN The Digital Economy
http://adage.com/article/digitalnext/media-design-change-digital-economy/303758/

Joe
The Audience Takes Charge
http://contentmarketinginstitute.com/2016/05/audience-takes-charge/