PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center.  Rants and raves include Scott Brinker and audio content.  This week's TOM example: Porsche.

This week's story links:

Content Marketing Institute Acquired by UBM
http://contentmarketinginstitute.com/2016/06/cmi-acquired-by-ubm/
 
15 Most Important Slides In Mary Meeker’s Internet Trends Report
https://www.washingtonpost.com/news/innovations/wp/2016/06/02/the-15-most-important-slides-in-mary-meekers-internet-trends-report/

Yahoo’s False Prophet - How Marissa Mayer Failed To Turn the Company Around
https://variety.com/2016/digital/features/marissa-mayer-yahoo-ceo-1201781310/

Mondelez Makes Moves To Look More Like A Media Company
http://www.wsj.com/articles/mondelez-makes-moves-to-look-more-like-a-media-company-1464692402


SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134
 
Direct download: 16-06-04-Episode-134.mp3
Category:Content Marketing -- posted at: 9:51pm EST