PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers.  This, in turn, becomes a huge opportunity for brands.  In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms.  In other news, native advertising is booming (who knew?).  Rants and raves include Garrison Keillor and Print.  This week's TOM example: Steelcase. 

Today's Episode Sponsor - Ahrefs (ahrefs.com) has a 30% off special for PNR listeners, plus a 14-day free trial.  Go here for more - http://cmi.media/pnr137a

This week's story links:

Did Facebook Just Deliver a Crushing Blow To Native Advertising
 
Paired With….
Facebook Makes A Deal To Pay For Media Companies, Celebrities for Facebook Live
 
2016 Native Advertising Trends For Publishers
 
Tronc Threatens a Nightmare Hellscape of Video Content in New Warning to Employees
 
SPONSOR - CONTENT MARKETING WORLD
Use code PNR200 to save $200 off at http://contentmarketingworld.com
 
 
RAVES
Direct download: 16-06-27-Episode-137.mp3
Category:Content Marketing -- posted at: 6:00pm EST