Mon, 11 July 2016
In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands. Rants and raves include how stock trading and content marketing are actually pretty similar. This week's TOM example: Maui Electric.
This week's show links:
Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
The Creepy Dystopian Future of Advertising
WPP Spent $1 Billion with Facebook Last Year
This Ad Agency Created An Ad Free Niche Cooking Magazine
Branding - Keeping Up with Customers Not Competitors Becoming The Greatest Challenge To brands
SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b
The Attention Economy and the Demise of Middle Ground
THIS OLD MARKETING