PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web.  This week's TOM example: Houghton.

This week's story links:

ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration.

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

 

Yahoo Sells Core Business to Verizon For 4.8 Billion
http://www.nytimes.com/2016/07/25/business/yahoo-sale.html?_r=1

Unilever Buys Dollar Shave Club for $1 Billion
http://www.nytimes.com/2016/07/20/business/dealbook/unilever-dollar-shave-club.html

Medium Is Launching A Creative Exchange for Writers
https://help.medium.com/hc/en-us/articles/221393947-The-Creative-Exchange-for-Writers

T-Brand Studio Is Now A Full Fledged Agency
https://digiday.com/publishers/beyond-native-ny-times-plans-turn-t-brand-studio-full-fledged-agency/


SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b

Rants and Raves
https://vimeopro.com/user48581009/the-ballad-of-the-dreadnought
http://www.wsj.com/articles/martin-guitar-tries-long-form-branded-content-with-40-minute-documentary-1469206775
http://www.nytimes.com/2016/07/25/business/sponsored-content-takes-larger-role-in-media-companies.html?_r=0

 

Direct download: 16-07-25-Episode-141.mp3
Category:Content Marketing -- posted at: 6:53pm EDT