PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization.  B-to-C brands are focusing on "micro-moments" and too many brands think they are doing content marketing when they really aren't doing content marketing.  Rants and raves include Coca-Cola and a huge social media mistake from the US Olympic Committee.  This week's TOM Example: Nationwide Insurance.

This week's story links:

 
 
SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio.  Use code PNR200 to save $200 off registration. http://contentmarketingworld.com 
 
RANTS/RAVES

 

Direct download: 16-08-01-Episode-142.mp3
Category:Content Marketing -- posted at: 5:00pm EST