Mon, 19 September 2016
In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World. This week's show links: Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry AT&T Wants to Be A Media Company - Here’s Who They Could Buy Does The Content Marketing Industry Have a Measurement Problem EPISODE SPONSOR - ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149 RANTS AND RAVES - THIS OLD MARKETING - |
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