PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World.

This week's show links:

Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry
 
AT&T Wants to Be A Media Company - Here’s Who They Could Buy
 
Does The Content Marketing Industry Have a Measurement Problem
 
 
EPISODE SPONSOR -
ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149
 
RANTS AND RAVES -
 
THIS OLD MARKETING -
 
Direct download: 16-09-19-Episode-149.mp3
Category:Content Marketing -- posted at: 6:10pm EST