PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch.  This week's TOM example: Pressed Juicery

This week's show links:

NYTimes Shuns Banner Ads In Favor of Proprietary Ad format
http://www.wsj.com/articles/new-york-times-shuns-banner-ads-in-favor-of-proprietary-ad-format-1475661662

Thought Leadership Disrupted
http://tldisrupted.com

What McDonalds Has Learned From Its Failed YouTube Channel
http://www.thedrum.com/news/2016/10/06/what-mcdonald-s-has-learned-its-failed-youtube-channel

EPISODE SPONSOR

Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr152

RANTS AND RAVES
http://www.wsj.com/video/analyst-dont-count-google-out-of-twitter-merger-talk/B9C61660-8AD6-4995-89F3-11616217026E.html
http://www.web-strategist.com/blog/2016/10/03/facebook-joins-the-collaborative-economy-with-marketplace/

THIS OLD MARKETING: Pressed Juicery
http://thechalkboardmag.com/
https://growtheverywhere.com/growth-everywhere-interview/hayden-slater-pressed-juicery/

Direct download: 16-10-10-Episode-152.mp3
Category:Content Marketing -- posted at: 6:00pm EDT