PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups.

This week's articles:

Is Content Marketing A Load Of Bollocks
https://www.marketingweek.com/2016/10/11/is-content-marketing-a-load-of-bullsht/

Google Acquires Famebit to Connect Youtube Creators With Brands
https://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/

Publishers Become Retailers In The Market For Survival
https://www.theguardian.com/media/2016/oct/10/publishers-become-retailers-in-the-market-for-survival

5 Takeaways From Hubspot’s State of Inbound 2016
http://www.toprankblog.com/2016/09/hubspot-2016-report/

EPISODE SPONSOR 

Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr153

RANTS AND RAVES 
http://www.cmo.com/opinion/articles/2016/9/21/the-storytelling-cmo.html#gs.9A13wE8
http://www.cmo.com/opinion/articles/2016/9/13/leading-from-the-front.html#gs.OE2Hk1c
https://www.hpe.com/us/en/insights.html?jumpid=ps_nfhbgkxma6/dm:_N117602.157906TIMEINC_139478513_311749138_0_4934935

THIS OLD MARKETING: Society of Grownups

https://www.bostonglobe.com/business/2016/10/11/massmutual-closes-society-grownups-storefront-tries-reach-millennial-customers/tlWWzQgMnsffklO7tQBjcK/story.html

https://www.societyofgrownups.com/

Direct download: 16-10-17-Episode-153.mp3
Category:Content Marketing -- posted at: 9:44pm EDT