PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better.  Agencies start to launch print magazines, while IDG's content creation model is one all brand's should emulate. Rants and raves include not starting a podcast and five ways to scare your boss into content marketing.  This week's TOM example: Think with Google. 

This week's stories:

Sponsor: Get Noosh's Content Marketing Benchmark report at: http://cmi.media/pnr155b


Twitter Just Shut Down Vine 4 Years After Buying It
http://www.adweek.com/news/technology/twitter-just-shut-down-vine-4-years-after-buying-it-30-million-174301


Vine Shutdown loss to Black Culture
http://www.vox.com/2016/10/28/13439450/vine-shutdown-loss-to-black-culture



EPISODE SPONSOR 

Curalate and the Millennials Guide: Engaging a Generation of Visual Buyers.  Download it at http://cmi.media/pnr155a 


RANTS AND RAVES 
https://www.youtube.com/watch?v=L5X1awpnL7A (subscribe link here: https://www.youtube.com/user/SparkMediaSolutions?sub_confirmation=1)
https://www.thinkwithgoogle.com/
Direct download: 16-10-31-Episode-155.mp3
Category:Content Marketing -- posted at: 8:21pm EST