PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau.  Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer.

This week's story links:

Content Marketing And Native Advertising Will Become More Effective This Year
http://www.mediapost.com/publications/article/291679/native-advertising-content-marketing-will-become.html

Star Drops Slim Fast Ads Following Better Business Bureau Challenge
http://www.foliomag.com/ami-drops-slim-fast-ads-following-better-business-bureau-challenge/
 
SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166

Rants and Raves
https://www.marketingweek.com/2017/01/11/new-online-ad-laws-put-future-web-danger/
http://adage.com/article/agency-news/agency-buys-publisher-turnabout-latest-trend/307453/
 
THIS OLD MARKETING: James Vick
 
Direct download: 17-01-16-Episode-166.mp3
Category:Content Marketing -- posted at: 5:28pm EST