PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do.  Rants and raves include commitment and climate change.  This week's TOM example: The People's Choice Awards.

This week's articles:


Publishers Acquiring Marketing Agencies At Unprecedented Rate
http://adage.com/article/digital/publishers-acquiring-marketing-agencies-surged-2016/307498/

EPISODE SPONSOR
Pressly and "The Starter's Guide to Sales Enablement" - http://cmi.media/pnr167
 

TOM
The People’s Choice Awards
Direct download: 17-01-23-Episode-167.mp3
Category:Content Marketing -- posted at: 6:00pm EDT