PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google.  Rants and raves include Buzzfeed's Tasty and McKinsey.  This week's This Old Marketing example: Chili Klaus

This week's story links:


Media Companies No Longer Control Distribution But They Do Control Trust
http://mediashift.org/2016/10/media-companies-may-no-longer-control-distribution-control-trust/

Why MarTech Companies Need To Be Terrified of Google and Amazon 
https://contently.com/strategist/2017/02/24/martech-control-facebook-google-and-amazon/

EPISODE SPONSOR
Content Marketing Institute University - http://contentmarketinguniversity.com
 
Content Marketing Awards - 
 
Intelligent Content Conference - 

RANTS AND RAVES
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth
 
THIS OLD MARKETING - Chili Klaus
Direct download: 17-03-06-Episode-173.mp3
Category:Content Marketing -- posted at: 5:56pm EDT