Mon, 10 April 2017
This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matters. Rants and raves include advertising blinders and smartphone addiction. This week's This Old Marketing: Stockman Insurance. This week's story links: Second By Second Breakdown of the Kendall Jenner Pepsi Ad https://www.bostonglobe.com/ How Dennis Publishing’s Willingness To Pivot Underpins Its Profitability https://www.themediabriefing. Zazzle Produces Research On The State of Content Marketing In The UK - 2017 https://www.zazzlemedia.co.uk/ EPISODE SPONSORS PowerPost and the Five Pillars of Brand Publishing. Download here: http://cmi.media/pnr178b Parse.ly and the State of Content Analytics. Download here: http://cmi.media/pnr178 RANTS AND RAVES http://adage.com/article/ http://www.cbsnews.com/news/hooked-on-phones/ TOM - Stockman Insurance
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