PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers.  New research suggests that marketing skills are in high demand, while executives absolutely love long-form content.  Rants and raves include content workflow and mission statements.  This week's TOM example: a content event in 1916.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr180


Global Executives Study From Quartz
https://insights.qz.com/ges/2016/

RANTS AND RAVES
 

 

Direct download: 17-04-24-Episode-180.mp3
Category:Content Marketing -- posted at: 6:00pm EDT