Mon, 24 April 2017
In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers. New research suggests that marketing skills are in high demand, while executives absolutely love long-form content. Rants and raves include content workflow and mission statements. This week's TOM example: a content event in 1916.
This week's story links:
Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr180
Google Plans Ad Blocker As A Feature In New Chrome Browser
The Most In-Demand Marketing Skills
Global Executives Study From Quartz
RANTS AND RAVES