PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate.

This week's story links:

Snap Is Losing Twice As Much Money This Year As Last
https://www.theverge.com/2017/5/10/15610094/snap-snapchat-q1-2017-earnings-report-stock-plummets

Marketing Content or Content Marketing
http://blogs.gartner.com/kirsten-newbold-knipp/2017/04/26/marketing-content-content-marketing/

The CMO Role Is Shifting in 2017
http://www.marketingdive.com/news/the-cmo-role-is-shifting-in-2017/441923/

SHOW SPONSOR - BRIGHTCOVE

Download “The Science of Social Video” Now - http://cmi.media/pnr183

RANTS AND RAVES

http://www.marketingdive.com/news/why-consultancies-arent-upending-the-agency-client-model-just-yet/441298/

http://www.thedrum.com/news/2017/05/12/vivendi-havas-merger-will-conflict-interest-concerns-plague-the-deal

http://www.marketingdive.com/news/wendys-fan-shatters-twitter-record-in-quest-for-chicken-nuggets/442373/

https://www.themediabriefing.com/article/pivoting-without-missing-the-point

THIS OLD MARKETING - United Feature Syndicate

https://en.wikipedia.org/wiki/United_Media

Direct download: 17-05-12-Episode-183.mp3
Category:Content Marketing -- posted at: 6:00pm EDT