PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty.  Rants and raves include net neutrality and YouTube's ad crisis.  This week's TOM example: Mobil.

This week's story links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b

How NerdWallet Went To a $520 Million Company Using Content
 
The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters
 
 
Trust Marketing in the Fake News Era
 
SHOW SPONSOR - GOTOWEBINAR
Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr188a
 
RANTS AND RAVES
 
 
THIS OLD MARKETING - Mobil

 

Direct download: 17-06-18-Episode-188.mp3
Category:Content Marketing -- posted at: 5:30pm EST