PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS.

This week's story links:


Fender Strums Up Demand With Guitar Lessons
http://brandchannel.com/2017/07/10/fender-play-071017/

SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com

THIS OLD MARKETING - UBS

https://www.unlimited.world/
https://www.marketingweek.com/2017/07/11/reaching-purpose-driven-millionaires/

Direct download: 17-07-17-Episode-192.mp3
Category:Content Marketing -- posted at: 9:00pm EDT