Mon, 31 July 2017
In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale. Rants and raves include media buying and a content marketing swindle. This week's TOM: General Electric.
This week's story links:
Lauren Powell Jobs Buys Majority Stake In The Atlantic
Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earnings
P&G Slashes Digital Ads by 140 Million over Brand Safety. Sales Rise Anyway.
Hearst Is Experimenting In Commerce And Content
Why Is Buzzfeed Selling A Hot Plate?
SHOW SPONSOR - SMARTLING
Going Global with Mobile App Content - http://cmi.media/pnr194
RANTS AND RAVES
THIS OLD MARKETING
General Electric and Comic books in the 50’s