PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale.  Rants and raves include media buying and a content marketing swindle.  This week's TOM: General Electric.

This week's story links:


Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earnings
https://www.wsj.com/articles/what-marketers-should-note-from-facebooks-second-quarter-earnings-1501109733

P&G Slashes Digital Ads by 140 Million over Brand Safety.  Sales Rise Anyway.
http://adage.com/article/cmo-strategy/p-g-slashe/309936/

IN-DEPTH NEWS

Hearst Is Experimenting In Commerce And Content
https://digiday.com/media/hearst-experimenting-commerce-content/

SHOW SPONSOR - SMARTLING
 
THIS OLD MARKETING
General Electric and Comic books in the 50’s
http://digital.bnpmedia.com/publication/?i=387902&article_id=2722384&view=articleBrowser&ver=html5#%7B%22issue_id%22:387902,%22view%22:%22articleBrowser%22,%22article_id%22:%222722384%22%7D
Direct download: 17-07-31-Episode-194.mp3
Category:Content Marketing -- posted at: 8:23pm EST