PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important.  Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson.

This week's story links:


Netflix Gets Into The Comic Book Business By Acquiring Millarworld
 

Disney Will Pull Its Movies from Netflix and Start It’s own Streaming Service
https://www.cnbc.com/2017/08/08/disney-will-pull-its-movies-from-netflix-and-start-its-own-streaming-services.html

Google Reportedly Offered 30 Billion To Acquire Snapchat
https://techcrunch.com/2017/08/03/google-buy-snap/
 

IN DEPTH NEWS

How Quartz Achieved a 90% Renewal Rate On Branded Content
https://digiday.com/media/quartz-achieved-90-percent-renewal-rate-branded-content/

Turning Audience Development Into A Profit Machine
http://www.pubexec.com/post/turn-audience-development-profit-machine/

SHOW SPONSOR - SMARTLING
Direct download: 17-08-14-Episode-196.mp3
Category:Content Marketing -- posted at: 6:00pm EDT