PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b

QUICK HITS

Is Google Getting Ready To Buy Marketo

http://marketingland.com/google-getting-ready-buy-marketo-222663

Trade Desk Responds To P&G’s Pritchard’s Call For Action
http://adage.com/article/digital/trade-desk-responds-p-g-s-pritchard-s-call-action/310305/

IN DEPTH NEWS

Fire Writers Make Videos Is Latest Web Recipe For Publishers
http://adage.com/article/digital/fire-writers-make-videos-latest-web-recipe-publishers/310280/

SHOW SPONSOR
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RANTS AND RAVES
https://www.youtube.com/user/robs70986987
https://orthoworxindiana.com/about-us/
Direct download: 17-09-01-Episode-199.mp3
Category:Content Marketing -- posted at: 6:00pm EDT