PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa.

This week's story links:

Content Marketing World videos at 

Content Marketing Master Classes at


Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumo

Snapchat will now show you more info about the cool places your friends are visiting


Content marketing: Mercedes is marketing
iQ media's looping content

The Simple Article Format That Draws A Bigger Audiences

Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at
Direct download: 17-10-15-Episode-205.mp3
Category:Content Marketing -- posted at: 6:00pm EDT