Mon, 23 October 2017
In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms.
This week's story links:
Content Marketing Master Classes at https://www.contentmarketingconf.com/
Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.
Who are 2017’s Top Brands Ranked by Customer Loyalty
Publishers May Have To Volunteer To Fight Against Annoying Ads
Ad Age Ad Lib - Neil Vogel’s Adventure as An Accidental Publisher
Content Marketing Is Dead! Long Live Marketing!
SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr206
RANTS AND RAVES
TOM - Polyface Farms