PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off.  Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for brands, and how being just mediocre in your content creation and distribution is a dangerous place to be.  This week's #ThisOldMarketing example is NewTekniques Magazine.

Direct download: 14-04-06-Episode-21.mp3
Category:Content Marketing -- posted at: 7:05pm EDT