PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketing titles will change to something different.  In addition, the boys discuss Google's change to get rid of Google authorship pictures, as well as some new research on how brands spend money to promote owned content.  This week's #ThisOldMarketing example comes from Chango.com.

Direct download: 14-06-30-Episode-33.mp3
Category:Content Marketing -- posted at: 10:56pm EST