PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands.  In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer.  This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date). 

Direct download: 14-07-28-Episode-37.mp3
Category:Content Marketing -- posted at: 8:03pm EST