PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert look into the future with their 2015 content marketing predictions, which include some surprising channel focuses, communication issues with the C-Level, M&A activity and an overt focus on mobile (which could be a problem).   In addition, the boys talk about the "Year in Review" Facebook disaster, as well as an amazing overview of the opportunities in podcasting.  Rants and raves include an IKEA holiday commercial and the Neil Degrasse Tyson tweets. This week's TOM example: Tealium's Golden Book series.

Direct download: 14-12-28-Episode-59.mp3
Category:Content Marketing -- posted at: 1:14pm EST