PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year.  In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools.  Rants and raves include CMS troubles and a Jon Favreau chat.  This week's TOM example of the week: Jaeger's clothing.

Direct download: 15-01-26-Episode-63.mp3
Category:Content Marketing -- posted at: 7:11pm EDT