PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting.  In addition, the boys discuss the confusion in the media landscape, how bad native advertising can get, and how Dove's move wasn't very beautiful.  Raves include airline safety and nifty titles.  This week's #ThisOldMarketing example: Land's End and Apostraphe. 

Direct download: 15-03-02-Episode-68.mp3
Category:Content Marketing -- posted at: 10:21pm EDT