PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor.  In addition, the boys rant about Nokia launching a content marketing "campaign" with Wired, and then rant a little more about the term "branded content". Raves include discussion about a new formula to measure content marketing, and why it might be necessary to get a new name for podcasting.  This week's #ThisOldMarketing example: Public Accountant Magazine.

Direct download: 15-03-16-Episode-70.mp3
Category:Content Marketing -- posted at: 9:12pm EDT