PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015.  In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them.  Rants and raves include a flawed take on marketing automation and the future of Time Inc.  This week's TOM example: the Caslon Company.

Direct download: 15-04-21-Episode-75.mp3
Category:Content Marketing -- posted at: 1:23pm EST