PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this Mother's Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd predictions, the boys discuss a research study on the ROI of content marketing versus native advertising.  In addition, PNR discusses the importance of the New York Times hitting one million digital subscribers.  Rants and raves include Glossier and the importance of words. This week's TOM example: Good Old Days magazine. 

Direct download: 15-05-10-Episode-78.mp3
Category:Content Marketing -- posted at: 9:24am EDT