PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert go in-depth into Facebook and instant articles, paired with the Apple announcement on launching a news reader platform.  Honda shows us that a good idea can go wrong without a little patience, and the Onion handles sponsored content like a pro.  This week's raves include creative job postings and how a 12-year-old launched a media empire.  The #ThisOldMarketing example of the week: HowToCookThat.net.

This week's story links:

Facebook's Deal with Publishers:
http://www.pewresearch.org/fact-tank/2015/06/03/facebooks-deal-with-publishers-a-stark-reminder-of-digital-ad-gulf/

A Facebook Love Story:
http://seekingalpha.com/article/3241286-facebook-content-creation-content-marketing-growthhacking-and-inbound-marketing?app=1&auth_param=3ir5v:1an949b:8afbeb89dfab16a4bf9b29b79a7e90a1&uprof=45

Apple's News App Announcement:
http://www.wired.com/2015/06/apple-builds-content-business-news-app/

Honda Holds Off on Being a Media Company:
http://blogs.wsj.com/cmo/2015/06/03/honda-pumps-the-brakes-on-trying-to-become-a-media-company/

The Onion Handles Sponsored Content:
http://adage.com/article/media/onion-people-read-sponsored-content/298745/

Publishers and eCommerce:
http://wwd.com/media-news/direct-internet-catalogue/magazines-ecommerce-style-lucky-10139553-10139553/

Sponsor Content: The Role of Webinars in the Buyer's Journey - http://www.gotowebinar.com/CMI

RAVES
Joe on the 12-Year-Old Media Mogul:
http://www.businessinsider.com/how-emerson-spartz-built-a-meme-empire-2015-6

Robert on Creative Jobs Post:
http://www.tweetmyjobs.com/ghirardelli-jobs-ghirardelli-chocolate-ambassador-15655315

This Old Marketing:
https://www.howtocookthat.net

Direct download: 15-06-08-Episode-82.mp3
Category:Content Marketing -- posted at: 10:36pm EST