PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes.  This week's TOM example: Tablespoon by General Mills.

This week's story links:

Daily Mail, WPP and Snapchat to Launch Native Advertising Agency
http://www.theguardian.com/media/2015/jun/23/daily-mail-wpp-snapchat-launch-native-advertising-agency

Paired With 

Washington Post Launching Its Own Freelance Talent Service
http://www.talkingnewmedia.com/2015/06/23/the-washington-post-launches-its-own-freelance-talent-service/

Paired With

BBC Launching StoryWorks In House Creative Agency
http://blog.customcontentcouncil.com/bbc-worldwide-launches-in-house-creative-agency-storyworks-to-bring-newsroom-values-to-content-marketing-partnerships/

CBRE Extends Content Marketing Program to Online Magazine
http://adage.com/article/btob/cbre-extends-content-marketing-program-online-magazine/299046/

How Television Won The Internet
http://www.nytimes.com/2015/06/29/opinion/how-television-won-the-internet.html?ref=opinion&_r=0

Today’s CMO: At the Intersection of the Brand Experience and Organizational Culture
https://www.spencerstuart.com/research-and-insight/cmos-on-the-brand-experience-culture-matters-video

SPONSOR

Acrolinx Global Index Report (http://bit.ly/acrolinx-global-index)

RANTS AND RAVES

Robert on Cannes:
http://adage.com/article/special-report-cannes-lions/grand-prix-branded-content-lions/299256/
http://cannesyoupleaseshutup.tumblr.com
 
Joe on Content Marketing Goals via this article:
http://www.businessinsider.com/money-advice-from-a-millionaire-2015-6

This week's #ThisOldMarketing: Tablespoon

http://www.tablespoon.com/about
http://www.forbes.com/sites/marketshare/2012/05/16/ge-general-mills-and-sears-explain-their-success-in-content-marketing-part-1/
Direct download: 15-06-29-Episode-85.mp3
Category:Content Marketing -- posted at: 8:42pm EST