Mon, 29 June 2015
In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes. This week's TOM example: Tablespoon by General Mills. This week's story links: Daily Mail, WPP and Snapchat to Launch Native Advertising Agency Paired With
Washington Post Launching Its Own Freelance Talent Service http://www.talkingnewmedia. Paired With
BBC Launching StoryWorks In House Creative Agency
http://blog. CBRE Extends Content Marketing Program to Online Magazine http://adage.com/article/btob/ How Television Won The Internet http://www.nytimes.com/2015/ Today’s CMO: At the Intersection of the Brand Experience and Organizational Culture https://www.spencerstuart.com/ SPONSOR Acrolinx Global Index Report (http://bit.ly/acrolinx-global-index) RANTS AND RAVES Robert on Cannes: http://adage.com/article/ http://cannesyoupleaseshutup. Joe on Content Marketing Goals via this article:
http://www.businessinsider.com/money-advice-from-a-millionaire-2015-6 This week's #ThisOldMarketing: Tablespoon http://www.tablespoon.com/ http://www.forbes.com/sites/ |