PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch.  After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees amazing results leveraging Facebook for their subscription funnel, and Manifest is the latest content marketing agency merger/launch.  Rants and raves include the box office and customer service.  This week's #ThisOldMarketing example: Disney and merchandising.

This week's story links:


CNN To Broadcast Corporate Propaganda As News
http://america.aljazeera.com/opinions/2015/7/cnn-to-broadcast-corporate-propaganda-as-news.html

The Future Of Digital Is Print
http://www.shweiki.com/blog/2015/07/the-future-of-digital-is-print/

New York Times Finds New Subscribers On Facebook
http://digiday.com/publishers/new-york-times-finds-new-subscribers-facebook/

A New Powerhouse in Content Marketing and Experience Design: Manifest
http://www.mediapost.com/publications/article/253230/new-powerhouse-in-content-marketing-and-experience.html

SPONSOR

Acrolinx and the Global Content Impact Index:
http://bit.ly/acrolinx-global-index

RANTS AND RAVES

Joe on the Power of a Series:
http://time.com/3946008/jurassic-world-terminator-magic-mike-box-officce/

Robert on Customer Service:
http://www.forbes.com/sites/rogerdooley/2015/07/02/customer-experience/

TOM Example of the Week: Disney and Merchandising
http://www.wsj.com/articles/SB10001424052702304453304576390720637710278

 

Direct download: 15-07-06-Episode-86.mp3
Category:Content Marketing -- posted at: 8:27pm EDT