PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape.  Will media companies just turn into wire service companies?  Who really owns the audience?  Where is this all going?  After a short chat about podcasting, rants include Cecil the Lion and YouTube.  This week's TOM example of the week: American Bee Journal.

This week's story links:

 
 
This week's sponsor: Emma and the "Modern Marketers' Field Guide.
Download the guide now at http://bit.ly/myemma-field-guide.
 
Joe's Rant Link on YouTube:
http://finance.yahoo.com/news/biggest-stars-youtube-huge-incomes-170409679.html
 
#ThisOldMarketing Example of the Week: American Bee Journal - http://www.americanbeejournal.com/site/epage/79325_828.htm
 
 
Direct download: 15-08-03-Episode-90.mp3
Category:Content Marketing -- posted at: 6:50pm EST