Mon, 3 August 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape. Will media companies just turn into wire service companies? Who really owns the audience? Where is this all going? After a short chat about podcasting, rants include Cecil the Lion and YouTube. This week's TOM example of the week: American Bee Journal.
This week's story links:
Content Marketing and the Finance Industry
Hubspot Fires CMO - Issues Ridiculous Press Release
Mutually Assured Content
Podcasting Advertising On A Slippery Slope
How Corporations Became Documentary Film Funders
This week's sponsor: Emma and the "Modern Marketers' Field Guide.
Download the guide now at http://bit.ly/myemma-field-guide.
Joe's Rant Link on YouTube:
#ThisOldMarketing Example of the Week: American Bee Journal - http://www.americanbeejournal.com/site/epage/79325_828.htm