PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms.  Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you.  Rants and raves include a MillerCoors video series and how some people get content marketing all wrong.  This week's TOM example of the week: Arch Shaw.

This week's show links:

Why The biggest debate in advertising is irrelevant
 
Introducing Facebook Live 
Paired With
 
The Uber of Agencies: Why Marketers Want to ride with a new kind of shop
 
SPONSOR
 
Emma's Modern Marketer's Field Guide: http://bit.ly/myemma-field-guide
 
RANTS AND RAVES
 
Robert's Rave on MillerCoors:

 

 
Joe's Rant on "Why No One Cares about Your Content":
 
https://www.marketingmag.com.au/hubs-c/no-one-cares-content/
Direct download: 15-08-09-Episode-91.mp3
Category:Content Marketing -- posted at: 7:00pm EST