PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead.  Well, is it dead, or are most brands just using it wrong (the latter)?  Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?).  Rants and raves include experiences and a clear lack of strategy.  This week's TOM example of the week: White Castle.

This week's story links include:

Can We Admit Now That Social Media Marketing Is Dead
 
Podcasting Embraces A New Era of Cool
 
Native Advertising Is Not Content Marketing
 
This week's Sponsor: StudioD presenting the Content Marketing Files.  Download here - bit.ly/studiod-cmfiles
 
Rants/Raves
 
Direct download: 15-08-31-Episode-94.mp3
Category:Content Marketing -- posted at: 7:54pm EDT