PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other?  Could there be a world in the future with all digital ads as content?  In other news, Google launches mass a Gmail retargeting program to an inbox near you.  Facebook launches 360 video, while Facebook Signal goes for the Twitter death march.  Rants and raves include content strategy salaries and a great example of native advertising.  This week's #ThisOldMarketing example: The House of Mewar (India).

This week's story links:

ScribbleLive Raises 35 Million In Expansion Round Funding
http://www.marketwired.com/press-release/scribblelive-raises-35-million-in-expansion-round-funding-2057826.htm

The Ad Blocking Controversy Explained
http://www.vox.com/2015/9/18/9351759/ad-blocking-controversy
paired with….
Welcome to Hell - Apple Vs. Google Vs. Facebook and the Slow Death of the Web 
http://www.theverge.com/2015/9/17/9338963/welcome-to-hell-apple-vs-google-vs-facebook-and-the-slow-death-of-the-web
paired with…. 
Google Is Matching Facebook’s Targeting Capability 
http://digiday.com/platforms/google-looks-match-facebook-giving-advertisers-better-data-targeting/

Facebook Launches 360 Degree Videos
http://digiday.com/platforms/facebook-rolls-360-degree-videos-public-vice-star-wars/
Paired With
Facebook Launches Signal - A Way For Journalists To Gather News Without Twitter
https://www.facebook.com/facebookmedia/get-started/signal
http://thenextweb.com/facebook/2015/09/17/facebook-launches-signal-a-way-for-journalists-to-gather-news-without-twitter/


This week's sponsor: BrandPoint
Number Crunch: How a Content Marketing Platform Saves Time and Money
Time is work is money. How much time can a content marketing platform really save you? These hard numbers crunch out quite the story.

Robert's Raves
 
 
Direct download: 15-09-28-Episode-98.mp3
Category:Content Marketing -- posted at: 11:48pm EDT