PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands.  Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among brands.  Rants and raves include building your personal brand and rented land.  This week's TOM example: Playmobil.

This week's content links:

USE CODE "PNR200" to get $200 off at http://ContentMarketingWorld.com

 

Paired with
Facebook needs to make it easier to report stolen videos
 

Interview with Shane Smith - CEO of Vice
http://digiday.com/publishers/shane-smith-vice-media-interview/
 
 
SPONSOR: GoToWebinar and "The 5 Keys to Attract a Targeted Audience with Webinars" - http://cmi.media/pnr132


RANTS AND RAVES

Robert
 
 
 
Direct download: 16-05-23-Episode-132.mp3
Category:Content Marketing -- posted at: 8:24pm EDT

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